Social Activation Lead, Large Customer Sales

About the job

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers.

You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

The Social Activation Lead will play a pivotal role in driving the YouTube business forward by managing agreement activation for our Create for Shorts Program. In this role, you will manage executing our US video agreements end-to-end, including contracting, Purchase Orders, and invoicing – while streamlining processes and driving operational efficiency.

You will act as the primary contact for Influencer Marketing Agency teams during campaign planning and execution, as well as lead internal cross-functional partnerships with Social Video sellers, Go To Market, Deal Desk, Finance, Legal and Procurement teams.

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more.

As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $108000 - $154000 (USD) + 40% bonus target + equity + benefits

Learn more about

benefits at Google.

Responsibilities

• Verify 3PP partner status, onboarding for new suppliers and set-up system access.
• Manage incentive agreements, contract approvals, Purchase Orders, and billing.
• Manage creative briefing process, and collaborate with account teams to inform their media planning.
• Act as the primary contact for Influencer Marketing Agency teams during campaign planning and execution.
• Act as the primary operational hub between the Social Video Team, Go To Market Deal Desk, Global Finance, Legal and Procurement teams.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in digital advertising sales, digital marketing, or digital media (e.g., search, social, mobile, display, and video media).
• Experience with YouTube ads or similar video advertising products.

Preferred qualifications:

• Experience managing commercial deals end-to-end, including contracts, Purchase Orders, and invoicing workflows.
• Strong project management experience, with the ability to prioritize competing demands across multiple campaign activations under a tight deadline.
• Understanding of or experience of working with Influencer Marketing Agencies or within the creator industry.
• Independent problem-solver who thrives in ambiguity, turning undefined challenges into solutions.
• Skilled at building consensus and driving alignment across brand clients with pan agency (media and Influencers Marketing Agencies).