Senior Analyst, Audience & Consumer Insights

About Covariance

Covariance is a fast-growing MIT spinout reimagining advertising. We help the F500 obtain drastically better outcomes through advanced AI and proprietary data. Unlike traditional platforms that focus on existing customers, we give marketers a complete view of the entire market: competitors’ customers, your customers, and everyone else shopping in your space.

Identify audiences you can win, activate them across channels, and measure lift – all powered by the Covariance Platform. Covariance turns population-scale data into real results.

• We built the largest panel of anonymized, third-party consumer behavior data in the United States
• We serve F500 & mid-market retail, restaurants, grocery, DTC, subscription, and more
• Based on MIT research in specialized AI/ML for third-party data
• Team of 35 headquartered in NYC
• Winner of Harvard Business School Innovation Prize & named a Top 25 MIT startup to watch

Role

Covariance is hiring a Senior Analyst, Audience & Consumer Insights to find the stories in our data that move our sales, customers, and market forward. You'll use our AI-powered competitive & audience intelligence platform to build the audiences, personas, and analyses behind our pitches, customer business reviews, and the content we publish.

Responsibilities

• Pre-sale analyses: build the analyses behind our pitches, showing prospects who their customers are, where else they shop, and which audiences they can grow.
• Audiences and personas: turn our data into audiences and personas a marketer can act on, with clear recommendations for reaching them across channels.
• Inspire increased usage: bring fresh analyses to every business review and show customers new ways to put our data to work.
• Market content: find what our data says about industry news, earnings, and consumer trends, and turn it into articles, reports, and posts in partnership with Product Marketing.
• Platform expert: know our data and platform better than anyone, train the team, and share what you learn with Product.

Qualifications

• Experience: 4+ years analyzing audiences and consumers at a media agency, publisher, ad platform, or consumer data company.
• Media: you've built audiences and personas for media plans and know how they're activated across ad platforms.
• Data skills: you're hands-on and run your own analyses in SQL, Excel, and BI tools like Tableau.
• Data storytelling: you find what's interesting in the data and turn it into writing, charts, and slides that land with a CMO.
• Industry: experience with retailers, restaurants, or other consumer brands with physical stores is a plus.
• AI tools: you use AI every day to analyze, draft, and visualize, so you can say yes to more requests.
• Location
• Hybrid in-office/remote role. Employees can work remotely or in the Manhattan office at their discretion.