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Job opportunity
(Marketing) Field Marketing Manager
Backbase
Sydney
Source: Backbase careers · View original posting
Employer job description
From Backbase's posting. “We” and “our” refer to the employer.
🚀
WE ARE HIRING: ABM Manager – ANZ
Over 150+ leading banks run on Backbase—the AI-native Banking OS that turns fragmented operations into a Unified Frontline where customers, employees, and AI agents work as one.
We are looking for a commercially focused
ABM Manager to drive growth across a portfolio of strategic new-logo and existing-customer accounts.
📍
Location:
Australia
💼
Function:
Account-Based Marketing / Field Marketing
👤
Reports to:
Senior Field Marketing Director
🎯
What You’ll Do
- Strategy & Execution: Own and run 1:1 and 1:few ABM strategies for priority accounts across the full buyer journey.
- Sales Alignment: Partner closely with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities.
- Data-Driven Outreach: Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West market using real-time engagement signals.
- AI & Tech Integration: Leverage modern AI tools and marketing tech to sharpen account research, personalization, execution, and reporting.
- Impact Tracking: Measure account engagement, progression, pipeline creation, and opportunity acceleration.
- 💡
What We’re Looking For
- Proven track record in enterprise B2B ABM, Field Marketing, or Demand Gen within complex sales cycles.
- Demonstrated experience partnering with Sales to measurably drive pipeline growth.
- Hands-on experience utilizing AI tools for campaign execution, research, and personalization.
- High commercial acumen, strong project management, and cross-functional stakeholder skills.
- Bonus: Background in SaaS, fintech, banking, or enterprise technology.
- 📈
What Success Looks Like
We measure success by your ability to move strategic accounts forward:
Engagement ➔ Conversation ➔ Opportunity ➔ Revenue
If you love creative marketing, experimenting with AI, and turning bold ideas into measurable business impact, we’d love to connect!
👇
Apply now or tag someone in your network who would be a great fit.
#Hiring #ABM #FieldMarketing #Fintech #SaaS #JobOpening #MarketingJobs #BankingTech
About this listing
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
Employer posted:
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- Employer posted
- · 1 day ago
- Status
- Listed as a current opening
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