Product Designer / UX/UI Designer

PeopleFinders.com, the premier online service for consumers to locate, contact and verify people and businesses. Over the past couple of decades the Company has quietly become one of the largest owners of public records data in the country, distributing its products over a vast network of websites.

Company Overview:

At PeopleFinders, we turn data into actionable insights, empowering trust, safety, and connection in today’s digital world. From public records to reverse phone lookups, we provide the tools people need to make informed choices and protect what matters most. We’re in an exciting phase of growth and are passionate about creating intuitive, user-centered experiences that help people search, verify, protect, and connect.

Position Overview:

We are seeking a talented and data-driven Product Designer to join our growing team and help shape the user experience of our new online platform. As a Product Designer, you will play a key role in defining and iterating on the design of our websites and campaigns. Your work will impact tens of millions of users per month. You will need to leverage competitive insights, feature gap analysis, and other methods to create user-centered designs that also drive business results.

Additionally, your designs must be data-driven and optimized for key metrics like conversion rates, user engagement, and other KPIs to drive our platform’s growth.

Qualifications:

• Design experience at a SaaS D2C (subscription model) brand is required.
• 3+ years of experience as a Product Designer or UX/UI Designer, with a portfolio that showcases your design process, data-driven approach, and ability to optimize for KPIs like conversion rates in signup funnels, landing pages, email campaigns, and product UX.
• Strong experience in designing ecommerce subscription platforms - optimizing signup funnels and conversion/upgrade/retention flows.
• Experience with information architecture and organizing comprehensive data into meaningful layouts and insights for data-driven content.
• Experience conducting competitive analysis, feature gap analysis, and market research to inform design decisions and drive platform growth.
• Proficient in design tools such as Figma, Sketch, Adobe XD, or similar.
• Solid understanding of user-centered design principles and methodologies, including usability testing, user research, wireframing, and prototyping.
• Proven experience using data and analytics to guide design decisions, with a focus on improving KPIs like conversion rates, engagement, and user retention.
• Ability to collaborate effectively with developers to bring designs to life and iterate based on technical constraints, user feedback, and data insights.
• Experience with responsive design principles and designing for both desktop and mobile interfaces.
• Excellent communication and collaboration skills, with the ability to present and defend design decisions based on both user feedback and performance data.
• A keen eye for detail and aesthetics, with a strong understanding of visual design principles.
• Experience working in an agile environment is a plus.

Key Responsibilities:

• Work with the team to lead the design of key user interfaces and experiences for our websites, ensuring they are intuitive, data-driven, and optimized for conversion and engagement.
• Collaborate with marketing, developers, and other stakeholders to create user-centered designs that solve real business problems and enhance user experience while supporting business growth.
• Conduct competitive analysis, feature gap analysis, and market research to gather insights into industry trends, identify design opportunities, and ensure our platform offers the most comprehensive user experience.
• Use data and insights from user research, A/B testing, analytics, and KPIs to inform design decisions and create optimized user experiences that improve conversion rates and other performance metrics.
• Develop wireframes, prototypes, high-fidelity mockups, and design specifications for new features, enhancements, and product iterations, with a focus on optimizing for key business KPIs.
• Collaborate with cross-functional teams to monitor key metrics, iterate on design solutions, and continuously improve user experiences based on feedback and data-driven insights.
• Stay up-to-date with design trends, user experience best practices, and industry trends to ensure the platform remains competitive and cutting-edge.
• Maintain consistency across the platform’s design language, ensuring cohesive branding, typography, color schemes, and overall aesthetics.
• Advocate for user-centric design solutions, balancing business goals, user needs, and measurable KPIs.
• Contribute to the overall growth strategy of the platforms by ensuring design decisions support scaling efforts and help us capture key demographics and market opportunities.