Lead Development Operations Analyst

About PayJoy

PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success.  Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system.  Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life.  PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times.

Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.

This role

The Lead Development Operations Analyst will be responsible for driving lead generation and qualification to ensure a strong sales pipeline of Admins and incremental revenue growth. This role focuses on identifying high-quality leads and collaborating with multiple cross-functional teams to improve organic lead sources. By prioritizing leads and optimizing handoffs, the position aims to shorten the sales cycle and accelerate onboarding.

Leveraging CRM tools and analytics, the analyst will track progress, identify gaps, and ensure alignment across stakeholders.

Key Responsibilities: Lead Qualification:

• Identify and validate high-quality leads that fit our Admin ICP, using CRM research, discovery outreach (calls, email, WhatsApp), and marketing engagement data, so the sales team focuses on the opportunities most likely to convert.
• Pipeline Building: Generate a steady flow of qualified Admins through high-volume, country-tailored outreach, respond to organic leads within set timeframes, and track pipeline gaps in the CRM, unblocking stalled deals with stakeholders.
• Sales Cycle and Onboarding: Shorten the time from first contact to first sale through lead prioritization, clear CRM notes, and follow-ups that ensure smooth handoffs.
• Lead Volume Growth: Partner with Marketing and GTM to strengthen organic inbound channels and help design targeted outbound campaigns, driving more pipeline, more Admins, and more revenue.
• Qualifications: 1–2 years of hands-on experience with CRM systems (Zoho preferred).
• Intermediate English proficiency.
• Strong interpersonal skills, with the ability to build rapport with prospects and guide them through the full sales cycle.
• Proven experience collaborating with distributed, cross-functional teams.
• Solid understanding of sales processes and key performance metrics.
• Desirable
• B2B campaign design and outreach implementation
• SQL usage for querying of the information
• Chatbot management
• Experience in another B2B2C company driving the onboarding process.
• Benefits: 100% company-funded health and dental insurance for employees and immediate family members
• Life Insurance
• Meal voucher
• R$400,00 Commuting benefit
• R$180,00 for home office assistance
• Incentive for the phone finance product
• Budget for noise-canceling headphones
• Budget for home office equipment
• Annual budget for wellness perks
• $2,000 USD annual Co-working travel perk
• $2,000 USD annual Professional Development perk
• PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
• PayJoy Principles
• Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening