Specialist, Marketing Mgmt

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

This role within Annuities Marketing plays a key role in advancing the Advisory and Specialized Annuity distribution channels through strategic marketing support, cross-functional collaboration, and hands-on execution of initiatives designed to drive business outcomes. The position requires a collaborative, detail-oriented professional with strong project management skills, marketing acumen and/or financial services knowledge, and the ability to navigate a fast-paced, highly regulated environment.

What you'll do

• Contribute to the development and execution of marketing strategies and initiatives supporting Advisory and Specialized Annuity channel objectives
• Develop and manage sales and marketing content, ensuring materials are compliant, current, and aligned with audience needs.
• Manage marketing projects and requests from intake through delivery, including compliance reviews, approvals, and stakeholder coordination.
• Measure campaign performance and identify opportunities to optimize engagement, lead generation, and overall marketing effectiveness.
• Partner with Sales, Product, Compliance, and other stakeholders to support shared priorities and enhance cross-functional collaboration.
• Identify opportunities to improve processes, reporting, and team efficiency.
• FINRA Series 6 required within 120 days of hire.
• This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week. Current Nationwide Remote Associates may be considered.
• Job Description Summary
• Job Summary: Utilizes core marketing competencies to assist in the development and implementation of overall business and marketing strategy and action plans. Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. C oordinates effective development and/or execution of shorter-range / medium projects, as assigned. Prioritizes, forecasts, schedules, and coordinates resources within assigned projects. Conducts decision support analysis tasks.
• Job Description
• Reporting Relationships:  Reports to Director/Manager.
• Duties and Responsibilities: Strategic Connection:  Leverages the execution of defined strategies and plans that ensure long term sustainable growth of the business.  Synthesizes data and intuition on all areas of the business and leverages this understanding to support identification and innovation of business building solutions.
• Insights and Analytics: For assigned projects, utilizes Customer Insights & Analytics experts and tools to understand  market, competitor and customer needs and behavior and assist with forecasting same; assists with definition of appropriate target audiences, evaluating sufficiency, and effectively driving results with data based decisions. Participates in a learning culture.
• Branding:   Supports brand management within area of responsibility, including the development and delivery of the On Your Side Experience to all stakeholders driving customer value (solutions and experience).  Ensures consistency of the "brand experience" for all customers (end-users and intermediaries), considering company values and legal/compliance requirements.
• Marketing Communications:  Helps to develop communications plans and their implementation, including creation of the brand experience via superior Marketing Communications.  Assists in the development, testing and evaluation (via market metrics) of all marketing within area of responsibility.  Utilizes personal verbal and written communication skills in both internal and external presentations and communications.
• Marketing Capabilities:   Contributes to the development of increased Marketing Capability both within the team and across the Marketing organization.  Also helps other functions understand the role of Marketing in driving the business.  Takes steps to grow own personal capabilities to proficient or advanced levels.
• Organization Management:  Assists with project management; participates on teams to accomplish specific goals; contributes to training and development for self and others; assists with workflow and organizational planning.
• Project Coordination:  Engages with marketing and creative team via leading project meetings, making project status presentations, and analysis of project results.  Coordinates all aspects that support marketing campaigns and other marketing communications projects.  Maintains up to date project information;  monitors  project deadlines, timelines and checkpoints; provides project reporting and measurement; and  tracks project budget, work plans, administration and logistics.
• Other:   Performs other duties as assigned.
• MINIMUM JOB REQUIREMENTS: Education:   Graduate level studies in marketing, business administration or related field helpful.
• Designations/ Certifications/ Licenses:   Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus.  Additional licensing may be required to hold this position. Associates must obtain the required Federal and/or state licenses/registrations within the time period designated by the business unit.  Additional licenses/registrations may be required when new products and services are implemented.  If an associate fails or is unable to obtain required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.
• Experience:   Typically 5 or more years of related professional experience in marketing, insurance or related field.  Masters degree may be substituted for a portion of the experience requirements as appropriate.
• Knowledge:   In-depth knowledge of marketing methodologies, insurance and/or financial services products, distribution systems, and customers.
• Skills/ Competencies: Possesses verbal and written skills needed to develop and review research studies, communicate research findings, market recommendations based on findings, develop and negotiate contracts/service agreements with internal contacts,  manage market planning projects, and manage relationships.   Ability to manage and prioritize projects.  Ability to function independently or in a team environment with supervision and guidance.  Ability to operate a personal computer and advanced business software.
• Marketing  Functional Competency:   Knowledge of core marketing competencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications.
• Ability to understand and deliver:   Customer Focus, Operating Capabilities,  Personal Effectiveness, Strategic Capabilities , Talent Management.
• Values:  Regularly and consistently demonstrates the Nationwide Values and Guiding behaviors.
• Staffing Exceptions:  Staffing exceptions to the above minimum job requirements must be approved by the: Business Unit Chief Marketing Officer and the AVP Human Resources.
• JOB CONDITIONS: Overtime Eligibility:   Not Eligible (exempt)
• Working Conditions:   Normal office environment. Ability to work extended and/or non standard hours based on project load.   Travel as required.
• ADA: The above statements cover what are generalyl believed to the principal and essential functions of the job.  Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.
• Job Evaluation Activity:  Edited February 2009 SMP