Specialist, Performance Marketing

How you'll help us Keep Climbing (overview & key responsibilities)

Delta’s Performance Marketing team is focused on converting interest into action—helping customers understand what’s available to them and motivating purchase. We translate strategy into conversion-focused execution through high-impact, cross-channel campaigns and touchpoints.

As a Performance Marketing Specialist, you will bring our retail engine to life by managing the day-to-day execution of campaigns and promotions. You’ll play a critical role in helping customers find, understand and buy Delta products – working closely with internal teams to deliver seamless, performance-minded marketing across paid and owned channels.

This role is ideal for a detail-oriented marketer with strong organizational skills, a strategic mindset, and a passion for influencing customer decisions through thoughtful, well-timed content.

Key Responsibilities

• Execute campaign deliverables that support Delta’s retail engine, including core product promotions, tentpole retail events (e.g., Summer Retail, Cyber Monday), and cultural calendar activations.
• Manage the production and deployment of assets across email, paid media, and digital channels—ensuring clear, timely, and conversion-focused execution.
• Track and analyze campaign performance in partnership with Analytics, surfacing insights that improve future tactics and inform brief development.
• Maintain integrated calendars and trackers that organize upcoming retail campaigns, performance insights, and business priorities in one place.
• Partner with channel, creative, and product teams to align messaging, optimize customer flows, and ensure tactical execution ladders up to broader goals.
• Lead routing, QA, and approvals for creative assets, proactively identifying roadblocks and opportunities for smoother workflows.
• Support planning and prep for retail campaigns, helping translate business inputs into marketing briefs and tactical next steps.
• Balance multiple campaigns and priorities, adapting to business needs while delivering high-quality work on time.

What you need to succeed (minimum qualifications)

3–5+ years of experience in Marketing, Communications, or a related field.

Demonstrated ability to manage complex workstreams with limited oversight.

Strong organizational and project management skills, with attention to detail and timelines.

Clear, confident communicator who can influence across stakeholders.

Demonstrated curiosity about emerging AI technologies and a willingness to explore and apply AI tools to enhance productivity, decision-making, and business outcomes.

Ability to connect marketing work to broader business and customer goals.

Curiosity and initiative to solve problems and propose smarter ways of working.

Comfort working in fast-paced, matrixed environments.

Experience using data to inform marketing decisions and identify improvement areas.

Consistently prioritizes safety and security of self, others, and personal data.

Embraces diverse people, thinking, and styles.

Possesses a high school diploma, GED, or high school equivalency.

Is at least 18 years of age and has authorization to work in the United States.

What will give you a competitive edge (preferred qualifications)

Experience executing retail or performance marketing campaigns across multiple products.

Familiarity with personalization strategies, test-and-learn frameworks, and data-led optimization.

Understanding of the travel or hospitality industry and customer purchasing behavior.

Experience collaborating across functions including analytics, product, and channel teams.