E-Commerce Manager

Infopro Digital Services Limited is currently looking for an E-Commerce Manager on a permanent to join its B2C Division in Haynes. This position is critical to driving online revenue growth, enhancing customer engagement, and delivering an exceptional digital shopping experience.

Haynes, part of Infopro Digital, operates customer-focused retail and e-commerce platforms, connecting consumers with products, services and information through innovative digital channels.

The best of both worlds. That is what a position with Infopro Digital offers you.

Infopro Digital is a global B2B company with 4,000 employees and annual revenues of over half a billion dollars, with a presence in 26 countries. Through our market-leading brands, we serve five professional communities – insurance and finance, automotive aftermarket, construction, retail, and industrials – enabling our clients to make informed business decisions and create new opportunities.

As our online retail activities continue to grow, we are seeking a commercially minded and data-driven E-Commerce Manager to lead the day-to-day management and continuous optimisation of our digital storefront. This role will play a key part in maximising conversion rates, improving customer acquisition and retention, and supporting long-term business growth.

Role Overview

As E-Commerce Manager, you will be responsible for managing all aspects of our online retail operation, including website performance, product merchandising, digital marketing initiatives, customer acquisition activities and operational effectiveness.

You will use data and customer insights to optimise the online shopping journey, improve conversion rates and identify growth opportunities. Working within a fast-paced environment, you will balance strategic planning with hands-on execution to ensure the continued success of our e-commerce platform.

You will collaborate closely with colleagues across digital sales, IT, marketing, customer service, logistics and operations, ensuring alignment across all areas that impact the customer experience and online sales performance.

KEY RESPONSIBILITIES

• Website & Platform Management
• Manage the day-to-day operation of the e-commerce website, ensuring optimal performance, usability and customer experience.
• Maintain a visually engaging and conversion-focused online storefront.
• Monitor website functionality and work with technical teams to resolve issues and implement improvements.
• Oversee product merchandising, promotions and customer journeys across the platform.
• Product & Catalogue Management
• Upload and maintain large volumes of product data, including SKUs, descriptions, specifications and imagery.
• Ensure product information is accurate, consistent and fully optimised.
• Manage online product assortments, pricing updates and promotional offers.
• Maintain high standards of data integrity across all online product listings.
• Digital Marketing & Customer Growth
• Develop and execute digital marketing campaigns to drive traffic, engagement and sales.
• Manage promotional activities, email campaigns, social media initiatives and customer engagement programmes.
• Support customer acquisition strategies to attract new audiences and increase market reach.
• Implement retention initiatives designed to drive repeat purchases and long-term customer loyalty.
• Performance Analysis & Reporting
• Monitor sales performance, customer behaviour and website analytics.
• Analyse key performance indicators, including conversion rates, revenue, traffic and campaign effectiveness.
• Identify trends and opportunities to improve commercial performance.
• Produce regular reports and recommendations for stakeholders and leadership teams.
• Leadership & Operations
• Lead and support teams involved in product preparation, merchandising and fulfilment activities.
• Ensure efficient operational processes that support timely order fulfilment and customer satisfaction.
• Coordinate with internal teams and external partners to maintain service quality and operational efficiency.
• Drive continuous improvement initiatives across the e-commerce function.
• Cross-Functional Collaboration
• Work closely with IT, marketing, customer service, logistics and operations teams.
• Align e-commerce initiatives with broader business objectives.
• Support the implementation of new tools, technologies and digital initiatives.
• Act as a key stakeholder in driving the growth and success of the online business.

Requirements

• Project Management: Ability to manage multiple projects simultaneously, ensuring deadlines are met while maintaining quality.
• Data Proficiency: Experience with data analysis and reporting tools to track sales, conversion rates, and campaign effectiveness.
• Proven Experience: Minimum of 1-2 years of experience as an Ecommerce Manager or in a related role managing Ecommerce platforms.
• Ecommerce Platforms: Expertise in platforms such as ShopifyPlus, WooCommerce, Magento, or similar.
• SEO & Marketing Skills: Good knowledge of SEO, Google Ads, Social Media Marketing, and other digital marketing tools.
• Team Leadership: Experience leading and managing teams, including external stakeholders like vendors, agencies, and internal staff.
• Communication Skills: Strong verbal and written communication skills to effectively collaborate with teams and present ideas.
• Preferred Skills: Marketplaces: Familiarity with online marketplaces like Amazon and eBay, including listing, optimizing, and selling products.
• Creative Strategy: Ability to plan and execute creative marketing strategies across various platforms, including email and social media.
• Problem-solving: Strong critical-thinking and problem-solving skills to handle challenges in a fast-paced environment.
• Customer-focused: Experience in customer care and developing loyalty programs to boost retention.
• Attention to Detail: Highly detail-oriented with the ability to manage all aspects of Ecommerce from backend operations to customer experience.