Regional Marketing Planning Manager

Overview

REMOTE

The Regional Marketing Planning Manager is the strategic planning partner to the Regional Marketing Director for an individual Wrench Group region (approximately 6–8 local brands). You will own the integrated marketing plan, translating approved revenue goals, market insights and operational capacity into lead forecasts, investment recommendations, campaign calendars and measurable action plans.

You will connect local and enterprise teams around a coordinated plan, while the Director sets regional priorities and retains budget authority.

Please note:  We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas needed now or in the future.

Wrench Group is a national leader in home repair, replacement, and maintenance services specializing in heating, ventilation, and air conditioning, plumbing, water, and electrical services. Our partner locations have built strong reputations with brands dating back to the 1940s.

At Wrench Group, we are a group of like-minded individuals focused on achieving the highest customer satisfaction possible through our strong network of technicians, sales, customer service, and support staff.  Our business model looks to partner with organizations that have great leadership and proven winning cultures. The focus is on supporting businesses with a proven track record to help them accelerate growth and deliver customer thrill at every touchpoint.

What’s In It For Me?

• Market Value Compensation ($120K-$130K) with bonus potential
• Unlimited PTO Plan with Supervisor partnership
• Health, Vision and Dental plans for you and your family to choose from
• 401K Retirement Plan: company will match 30% up to the first 6% of your contributed amount
• Life Insurance, Short-Term and Long-Term Disability
• Special Program Options: FSA, EAP, Legal Services, and Identity Theft
• Working in a dynamic, collaborative, and fun environment
• Coached and supported career growth through Wrench University

Responsibilities

• Market Analysis & Lead Forecasting
• Build and maintain lead forecasts by market, trade, service line and month in partnership with Growth & Performance, Finance and Operations. Use booking rates, conversion, average ticket, seasonality and capacity to validate assumptions, identify risks and determine lead requirements.
• Analyze customer behavior, competitive activity, weather and local operating conditions in partnership with market leaders and Analytics. Identify opportunities and recommend adjustments to marketing investment, timing and messaging as market conditions evolve.
• Strategic Marketing & Investment Planning
• Develop and maintain annual, quarterly and monthly integrated marketing plans. Support budget development and recommend investments across channels, campaigns, seasons and service lines based on revenue opportunity, lead requirements, operational capacity and expected returns.
• Manage the regional marketing planning calendar across seasonal campaigns, media, creative, CRM, local events, sponsorships, websites and brand initiatives. Align enterprise, regional and local priorities into a coordinated customer-facing plan.
• Campaign Planning & Cross-Functional Coordination
• Develop campaign briefs outlining objectives, target audiences, offers, messaging, channels, timing, budgets and success measures. Partner with creative, channel and operations teams to align promotions with capacity and pricing, confirm dependencies and ensure campaign readiness.
• Provide Local Marketing Leaders with planning templates, timelines, data and ongoing support. Consolidate local market needs, prioritize business requirements and distinguish strategic opportunities from one-off requests.
• Marketing Performance & Financial Accountability
• Monitor planned versus actual marketing spend, forecast accuracy, campaign readiness and plan execution. Partner with Finance, Analytics and Growth & Performance to assess marketing efficiency, identify performance gaps and recommend corrective actions to the Regional Marketing Director.
• Prepare dashboards, performance summaries and materials for business reviews and budget discussions. Analyze performance drivers, conduct post-campaign evaluations and apply insights to improve future forecasts, investment recommendations and marketing plans.

Qualifications

• Bachelor’s degree in marketing, business, finance, analytics or a related field, or an equivalent combination of education and relevant experience.
• 4+ years of experience in marketing planning, integrated marketing, marketing operations, demand planning, forecasting, analytics, Finance or a related field.
• Experience building plans, forecasts or budgets tied to revenue, demand, leads or customer-acquisition goals.
• Strong Excel and data-management skills; comfortable working with large datasets, assumptions, budgets and performance reports.
• Working knowledge of paid media, digital, CRM, promotions, brand and local marketing, and how they work together across the customer journey.
• Able to turn data into a clear point of view, practical recommendation and useful story for business leaders.
• Strong organization and follow-through. Able to manage several markets, deadlines and dependencies without losing accuracy.
• Experience leading a planning process or cross-functional workstream, even without direct authority.
• Clear written and verbal communication skills and comfort working with Marketing, Finance, Operations and local teams.
• Experience in home services or another multi-location, franchise, retail, hospitality or healthcare business.
• Lead-generation, performance-marketing, media-planning or seasonal-demand experience.
• CRM, marketing analytics, business-intelligence or budgeting platforms.
• Experience supporting multiple brands, markets, agencies or operating units

Responsibilities

• Market Analysis & Lead Forecasting
• Build and maintain lead forecasts by market, trade, service line and month in partnership with Growth & Performance, Finance and Operations. Use booking rates, conversion, average ticket, seasonality and capacity to validate assumptions, identify risks and determine lead requirements.
• Analyze customer behavior, competitive activity, weather and local operating conditions in partnership with market leaders and Analytics. Identify opportunities and recommend adjustments to marketing investment, timing and messaging as market conditions evolve.
• Strategic Marketing & Investment Planning
• Develop and maintain annual, quarterly and monthly integrated marketing plans. Support budget development and recommend investments across channels, campaigns, seasons and service lines based on revenue opportunity, lead requirements, operational capacity and expected returns.
• Manage the regional marketing planning calendar across seasonal campaigns, media, creative, CRM, local events, sponsorships, websites and brand initiatives. Align enterprise, regional and local priorities into a coordinated customer-facing plan.
• Campaign Planning & Cross-Functional Coordination
• Develop campaign briefs outlining objectives, target audiences, offers, messaging, channels, timing, budgets and success measures. Partner with creative, channel and operations teams to align promotions with capacity and pricing, confirm dependencies and ensure campaign readiness.
• Provide Local Marketing Leaders with planning templates, timelines, data and ongoing support. Consolidate local market needs, prioritize business requirements and distinguish strategic opportunities from one-off requests.
• Marketing Performance & Financial Accountability
• Monitor planned versus actual marketing spend, forecast accuracy, campaign readiness and plan execution. Partner with Finance, Analytics and Growth & Performance to assess marketing efficiency, identify performance gaps and recommend corrective actions to the Regional Marketing Director.
• Prepare dashboards, performance summaries and materials for business reviews and budget discussions. Analyze performance drivers, conduct post-campaign evaluations and apply insights to improve future forecasts, investment recommendations and marketing plans.

Qualifications

• Bachelor’s degree in marketing, business, finance, analytics or a related field, or an equivalent combination of education and relevant experience.
• 4+ years of experience in marketing planning, integrated marketing, marketing operations, demand planning, forecasting, analytics, Finance or a related field.
• Experience building plans, forecasts or budgets tied to revenue, demand, leads or customer-acquisition goals.
• Strong Excel and data-management skills; comfortable working with large datasets, assumptions, budgets and performance reports.
• Working knowledge of paid media, digital, CRM, promotions, brand and local marketing, and how they work together across the customer journey.
• Able to turn data into a clear point of view, practical recommendation and useful story for business leaders.
• Strong organization and follow-through. Able to manage several markets, deadlines and dependencies without losing accuracy.
• Experience leading a planning process or cross-functional workstream, even without direct authority.
• Clear written and verbal communication skills and comfort working with Marketing, Finance, Operations and local teams.
• Experience in home services or another multi-location, franchise, retail, hospitality or healthcare business.
• Lead-generation, performance-marketing, media-planning or seasonal-demand experience.
• CRM, marketing analytics, business-intelligence or budgeting platforms.
• Experience supporting multiple brands, markets, agencies or operating units