Senior Regional Manager, Retail Stores

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

About the Role

The Senior Regional Manager, Retail Stores is the multiplier of YETI's selling culture. This leader drives business performance through coaching, leadership, and accountability. They build capable Store Experience Leaders who create high-performing teams and deliver exceptional customer experiences.

By staying connected to the business, asking the right questions, and developing leader capability, the District Manager helps teams focus on the behaviors that drive results while creating an environment where people and performance can thrive.

What You'll Do

• Driving Sales
• Coach the behaviors that drive results: Identify opportunities within each store, coach the behaviors and actions that improve conversion, ADS, and UPT, and hold teams accountable for both execution and outcomes.
• Lead from the sales floor: Spend time selling alongside teams during store visits, demonstrating discovery, storytelling, and customization techniques that create stronger customer engagement and larger transactions.
• Build selling capability: Develop Store Experience Leaders and their teams into product experts who confidently connect products, solutions, and experiences to customer needs.
• Own district performance: Build district forecasts, establish clear priorities, and translate business insights into focused actions that drive consistent performance.
• Activate local opportunities: Leverage product launches, seasonal moments, community engagement, and customer insights to maximize district sales and brand awareness.
• Building and Developing Teams
• Lead through coaching: Develop Store Experience Leaders through coaching, questions, guidance, and accountability, creating leaders who can independently solve problems and lead their teams effectively.
• Maintain a strong field presence: Spend the majority of time in stores, ensuring every visit is purposeful, developmental, and focused on follow-through.
• Attract and retain top talent: Build leadership teams that combine strong selling capability, operational excellence, and an authentic connection to the customers and communities YETI serves.
• Build bench strength for growth: Develop Assistant Store Experience Leaders and Store Experience Leaders who are ready to take on expanded responsibilities and support future store growth.
• Establish accountability: Set clear expectations, recognize strong performance, and address performance concerns quickly, consistently, and fairly.
• Operations
• Drive operational excellence: Partner with Home Office teams to ensure consistent execution of labor planning, scheduling, visual merchandising, compliance, inventory management, shrink control, and new store openings.
• Influence across the business: Build strong partnerships with field peers and cross-functional partners, bringing the voice of the store forward while securing the support needed to drive results.
• Provide field insight: Share customer, product, and market feedback with Merchandising, Planning, Marketing, and Operations to strengthen business decisions and improve execution.
• Remove barriers to performance: Identify opportunities to simplify processes, improve efficiency, and create more time for leaders and teams to focus on selling and serving customers.

What You Bring

• 10+ years of progressive retail experience, ideally within a CPG or consumer brand environment
• 5+ years leading multiple retail stores, including developing store leaders across a geographic district
• Demonstrated success building high-performing selling cultures and driving conversion, average sale, and units per transaction
• A coaching-oriented leadership style that develops others through guidance, accountability, and continuous feedback
• Experience hiring, developing, and making difficult talent decisions
• Strong business acumen, including the ability to interpret performance data, forecast results, and effectively manage labor and expenses
• Ability to influence partners across functions and build strong working relationships without direct authority
• Passion for the outdoors and the YETI brand
• Ability to travel frequently throughout North America (including Canada)
• Bachelor's degree preferred
• How Success Is Measured
• A visible and sustainable selling culture built around discovery, storytelling, and customization
• Growth in conversion, average sale, units per transaction, sales, and profitability against plan
• Forecast accuracy and consistent execution against business commitments
• Strength of the leadership bench and readiness to support future store growth
• Retention, engagement, and development of store leaders and teams
• Consistent operational execution across the district
• Strong partnership with cross-functional teams and effective communication of field insights