Senior User Acquisition Manager, Paid Social Ads

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About The Role

We are looking for a Senior User Acquisition Manager to take full ownership of paid social acquisition for one of our products. Meta, Snapchat and TikTok are key channels for our product, alongside other paid social networks. This is a senior, hands-on media buying role with end-to-end ownership. You will own the whole paid social acquisition process: strategy, account structure, bidding, budget allocation, creative testing, measurement, scaling and account health.

You decide what to test, what to scale and what to cut, and you are accountable for the results. We need someone who has scaled paid social at volume, who knows how to grow in a policy-sensitive niche, and who can operate independently on large budgets.

You will manage performance against real revenue data (CPA, ROAS, payback, LTV and cohorts), not surface-level platform metrics. We also work AI-first, and we expect you to use Claude and automation to move faster.

Key Responsibilities

• Own the process end-to-end: take full ownership of paid social acquisition across TikTok, Meta, Snapchat and other paid social networks: planning, launch, optimization, scaling, reporting and documentation.
• Lead on TikTok: own and scale TikTok as the primary acquisition channel, including account structure, campaign types (including Smart+ / automated formats and Spark Ads), bidding, optimization events and creative strategy.
• Scale spend profitably while holding payback, ROAS and CPA targets based on real revenue and customer-value data.
• Build and optimize account structure, conversion events, value-based bidding and budget allocation across paid social networks.
• Decide budget allocation across TikTok, Meta, Snapchat and other paid social networks, and find new scaling levers: audiences, formats, placements, campaign types and additional networks.
• Run a structured, high-velocity creative testing process with the creative team on all networks, with clear hypotheses and kill/scale rules.
• Manage signal quality: conversion events, event value, purchase optimization and attribution.
• Operate in a policy-sensitive niche: run acquisition within each platform's rules. Keep ads compliant, handle disapprovals, appeals and restrictions, and build prevention-first processes so issues are caught before launch.
• Protect account health: manage ad account structure, backups and recovery plans.
• Work with platform reps on betas, new campaign types and escalations.
• Diagnose drops and spikes quickly and act on them.
• Document tests, learnings and playbooks, and use Claude and automation to speed up builds, QA, reporting and optimization.

Qualifications

• Must-Have Experience
• 5+ years of hands-on paid social / user acquisition experience.
• Large-scale experience running paid social acquisition.
• Proven experience working in policy-sensitive niches and keeping accounts healthy while scaling.
• Strong hands-on TikTok, Meta and Snapchat Ads experience, scaling them profitably.
• Working experience across other paid social channels is a plus.
• Direct ownership of large budgets, ideally $1M+/month hands-on.
• Strong understanding of subscription / app economics: LTV, ROAS, payback windows, cohorts, high-value-user dynamics and value-based optimization.
• Deep policy and account health experience: disapprovals, appeals, restrictions, ad account bans and how to recover from and prevent them.
• Strong creative testing discipline and measurement rigor.
• Ownership mentality: you run channels end-to-end with minimal supervision and take responsibility for outcomes.
• Location
• Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Life at Ruby Labs

At Ruby Labs, we are more than a team; we're a community united in pushing the boundaries of technology and innovation. Our combined passion fuels our ambition for excellence, driving impact that resonates around the globe.

We are an equal-opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Join us and be part of a company that is crafting the future of technology across multiple industries.