Meta Paid Ads Strategist + Buyer- Mainland US

A Quick Note Before You Apply

Candidates must be based in the United States and authorized to work without sponsorship.

About RR Digital

RR Digital is a fast-growing digital marketing agency helping law firms grow through innovative marketing strategies, data-driven decision-making, and operational excellence.

We partner with ambitious law firms across the country to drive measurable business growth through paid media, SEO, web development, and marketing technology. Our team values ownership, continuous improvement, collaboration, and a results-first mindset.

We’re building a team of talented professionals who enjoy solving complex problems, moving quickly, and making a meaningful impact for our clients.

About the Role

As a Media Buyer, you will be responsible for planning, launching, optimizing, and scaling paid advertising campaigns across Meta platforms, with opportunities to support additional channels such as Google Ads and other paid social platforms.

You’ll work closely with our Paid Advertising team to develop campaign concepts, identify target audiences, allocate budgets, monitor performance, and uncover optimization opportunities that drive results for our law firm clients.

This is a highly hands-on role for someone who enjoys diving into data, solving problems independently, and taking ownership of campaign success.

What You’ll Do

• Develop campaign plans based on client goals, target audiences, and budget allocations
• Build, launch, and manage paid advertising campaigns primarily across Meta platforms
• Monitor campaign performance daily and make data-driven optimization decisions
• Analyze key performance metrics including CPL, CPA, conversion rates, and lead quality
• Scale successful campaigns while maintaining efficiency and profitability
• Execute A/B testing strategies across audiences, creative, messaging, and landing page experiences
• Partner with Paid advertising team members to provide performance-based recommendations and insights
• Troubleshoot tracking, attribution, conversion, and pixel-related issues
• Maintain accurate campaign setup, budget management, and reporting processes
• Identify emerging trends, platform changes, and growth opportunities
• Present campaign performance insights and recommendations to internal stakeholders and clients
• Conduct independent research to uncover new opportunities, tactics, and best practices

Requirements

• Required Qualifications
• 5+ years of experience managing paid media campaigns
• Experience with campaign attribution, conversion tracking, and performance reporting
• Hands-on experience with Meta Ads Manager and paid social advertising
• Experience scaling lead generation campaigns while maintaining efficiency targets
• Experience with reporting and analytics platforms such as Looker Studio, Domo, Tableau, or Power BI
• Experience analyzing campaign performance and making data-driven optimization decisions
• Strong understanding of lead generation and demand generation marketing
• Strong analytical, organizational, and problem-solving skills
• Ability to work independently, take initiative, and proactively solve problems
• Proven ability to manage multiple campaigns and priorities simultaneously
• Excellent attention to detail and commitment to accuracy
• Strong communication and collaboration skills

Preferred Qualifications

• Experience managing mass tort advertising campaigns
• Experience with class action advertising campaigns
• Experience marketing legal services or working within highly regulated industries
• Agency experience managing multiple client accounts
• Additional Plus Factors
• Experience with Google Ads
• Familiarity with TikTok, Reddit, LinkedIn, Snapchat, or X advertising platforms
• Who You Are
• Detail-oriented and highly organized
• Naturally curious and eager to learn
• Confident in your expertise while remaining open to feedback and collaboration
• Self-motivated and accountable
• Strategic thinker who can connect data to business outcomes
• Comfortable taking initiative and researching solutions independently
• Passionate about continuous testing, learning, and optimization

What Success Looks Like

• Campaigns are launched accurately and on schedule
• Performance consistently improves through thoughtful optimization and testing
• Opportunities for growth and scale are proactively identified
• Reporting is accurate, actionable, and delivered on time
• Issues are identified and resolved before they become larger problems
• Strong collaboration with peersClients receive measurable results that support their business goals
• Ability to accurately convey results, issues, successes, and general key updates to clients