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- Pay
- $200,000 — $250,000 USD per year
Employer job description
From BugMD's posting. “We” and “our” refer to the employer.
- On-site – Santa Ana, CA (if you're 25+ miles from our office, hybrid options are available)
- Base: $200,000 – $250,000 + 20–25% bonus + equity
- Reports to: President
About Us
eJam builds and scales consumer brands, including BugMD (plant-powered pest control) and Shameless Snacks (low-sugar gummy candy). Our products sell through Amazon, DTC, TikTok Shop, and national retailers like Walmart and Home Depot.
We've taken brands from idea to Amazon category leaders and onto shelves nationwide, and we still move like a startup: small teams, real ownership. Here you'll see the whole machine under one roof, from product development and manufacturing to marketing, marketplace and retail.
The Role
The VP of Growth leads eJam's growth organization across DTC, TikTok Shop, Amazon and paid social. This is a leader-of-leaders role. You'll manage about seven senior leaders: the Heads of Growth for BugMD and Shameless, plus shared leaders for creative, marketplace, influencer, retention and one more function.
They run the channels. You build the structure, accountability and operating rhythm that turns their work into profitable growth: new customers, higher LTV, and efficient CAC/MER. You'll take marketing from scrappy to institutional-grade without losing margin discipline.
What You'll Own
Growth strategy and budget. Set strategy, forecasts and channel allocation against CAC, MER, LTV, payback and contribution margin targets, in partnership with Finance.
Channel performance. Lead the teams running Meta, TikTok, Google, Amazon and emerging channels; drive testing across audiences, offers, creative and funnels.
Creative and creators. Scale creator, influencer, UGC and affiliate programs, and connect creative testing back to performance.
Full-funnel economics. Improve conversion, AOV, retention and LTV across lifecycle and marketplace.
Org design and leadership. Design the org so each brand has dedicated managers reporting into shared functional leaders. Set clear ownership and KPIs. Hire, coach, and step in when a team is off track.
Cross-functional alignment. Align growth plans with Finance, Sales, Operations, Marketplace and Product Development.
Compliance and reporting. Keep marketing compliant with FTC, platform and retailer rules, with reporting ready for executives, the board and diligence.
Requirements
- Led growth at an e-commerce or consumer brand with $50M+ in annual revenue ($100M+ preferred).
- Ran a marketing org of about 30 people, with directors or heads of function reporting to you.
- Owned budgets closer to $10M/month than $1M/month.
- Grew profitably, with real numbers to show for it.
- Broad command of the e-commerce mix: Meta, TikTok/TikTok Shop, Google, email/SMS, influencer, podcast/TV and attribution. You don't need to be the best buyer in the room, but you need to lead the people who are.
- Experience with creator-heavy acquisition.
- Plus: omnichannel experience across DTC, Amazon and retail.
- You'll thrive here if you are: commercial, analytical and iterative; a coach who empowers leaders but steps in when needed; energized by speed.
Compensation
Compensation
- Base: $200,000 – $250,000, based on proven results
- Performance bonus: 20–25%, tied to revenue and margin targets
- Equity with significant upside as we scale
Benefits
- 401(k) with company match
- Medical, dental and vision coverage
- Generous PTO and company holidays
- Professional development as we scale
- Equal Employment Opportunity
- BugMD is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability, medical condition, genetic information, or any other characteristic protected by applicable federal, state, or local laws. All qualified applicants will receive consideration based on merit, qualifications and business needs.
About this listing
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
Employer posted:
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- Employer posted
- · 12 days ago
- Status
- Listed as a current opening
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