Experience Strategy Lead

Job Description: Experience Strategy Lead

At MSQ DX, we help complex organizations create smarter digital products and experiences that deliver meaningful customer and business impact. Our teams bring together strategy, technology, design, data, and AI-enabled approaches to solve complex digital challenges. At the center of that work is our Experience Strategy team — establishing the foundation for subsequent experience design and implementation phases by uncovering customer needs, challenging assumptions, and identifying the opportunities that will have the greatest impact.

As Experience Strategy Lead, you’ll turn those insights into direction. This is a highly client-facing role — leading discovery, defining and facilitating stakeholder workshops, shaping experience strategies and roadmaps, and building alignment around key priorities and decisions. You’ll work closely with Business Analysts and cross-functional teams to connect customer needs, business priorities, data, content, and technology into a clear, actionable experience direction.

You’ll also help lead and mentor Experience Strategists while strengthening the approaches, frameworks, and quality of work across the practice.

A portfolio of work is required to be considered for this position.

What You’ll Do

• Lead experience strategy across complex digital products, platforms, websites, and customer ecosystems
• Plan and facilitate client workshops, discovery sessions, stakeholder interviews, and strategic readouts
• Define customer journeys, experience principles, user and task flows, information architecture, intent models, and other strategic experience frameworks
• Synthesize research, analytics, customer insight, and business priorities into clear strategic direction and recommendations
• Identify and prioritize experience opportunities, capabilities, and features, translating strategy into actionable roadmaps
• Partner closely with Business Analysts to connect business and technical requirements with customer needs and experience priorities
• Collaborate with Content Strategy and Data & Insights to connect experience direction with content needs, research, measurement, and optimization
• Provide strategic direction as work moves into Experience Design, ensuring solutions remain grounded in the strategy and intended outcomes
• Guide and develop Experience Strategists while helping evolve the frameworks, methodologies, and quality of work across the practice
• Your Experience & Skills
• 8+ years of experience in experience strategy, UX strategy, digital strategy, product strategy, service design, UX, or a related discipline
• Experience leading strategy for complex digital experiences, products, platforms, or ecosystems
• Strong background in customer journeys, user and task flows, information architecture, research synthesis, and strategic roadmapping
• Ability to translate customer, business, and data insights into clear priorities and actionable recommendations
• Strong workshop facilitation, client presentation, and executive communication skills
• Experience partnering with Business Analysts and collaborating across design, content, technology, data, and product teams
• Experience guiding or mentoring strategists and elevating the quality of strategic work
• Content strategy experience is a plus
• Agency or consulting experience strongly preferred
• Who You Are
• A Systems Thinker: You see how customer needs, business priorities, content, data, and technology intersect — and can turn that complexity into a clear experience direction
• Comfortable with Ambiguity: You bring structure and direction to complex problems without a predefined answer
• A Strong Facilitator & Storyteller: You know how to lead a room, create alignment, and make complex thinking clear and compelling
• A Collaborative Leader: You elevate the thinking, work, and people around you while bringing different disciplines together around a shared direction

Pay Range - Remote - US

$150,000 — $180,000 USD

Who We Are

MSQ DX is a full-service experience design and technology consultancy dedicated to delivering connected, optimized digital solutions that spark conversations and fuel exponential growth. Our core values are the heart of MSQ DX and influence everything we do. We cultivate a vibrant culture for extraordinary people and uphold high standards while creating value for our clients and stakeholders.

Why MSQ DX?

At MSQ DX, our greatest strength is our people. We believe in creating an environment where everyone can do meaningful work, grow their skills, and feel supported by a team that truly cares.

We offer a fantastic benefits package to our US-based employees

, including health, dental, vision, life, and disability insurance, along with a 401(k) plan that includes up to a 4% company match. We also trust our employees to self-manage their personal time off and we invest in opportunities for ongoing learning, mentorship, and professional development.

For our Brazil team

, we provide competitive compensation and access to growth and collaboration with our cross-cultural teams. Everyone at MSQ DX plays an important role in our success, and we value each person’s unique contributions to our culture.

We are proud to be a place where people enjoy working and feel encouraged to be their best. We hope you will explore what it is like to be part of MSQ DX.

Our commitment to inclusion

At MSQ DX, we believe great work comes from teams with different backgrounds, experiences, and perspectives. We welcome applicants of all identities, and we encourage you to apply even if you don’t meet every requirement listed. If you need an accommodation at any point in the hiring process, just let us know.

For US applicants

MSQ DX provides equal employment opportunities to all applicants and employees and prohibits discrimination and harassment of any type with regard to race, color, religion, age, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

For Brazil applicants

MSQ DX is committed to equal opportunity and does not discriminate based on sex, gender identity, sexual orientation, race, color, ethnicity, origin, religion, age, marital status, family situation, disability, or any other characteristic protected under Brazilian law. All of our roles are open to people with disabilities (vagas abertas para PcD). Learn about how we collect and use your data during the hiring process, or request access to or deletion of your data at any time by contacting

Careers@MSQDX.com.