Conversion Copywriter & Content Lead

Remote | Part-Time preferred, Fractional considered

✍️

Write words. Drive action. Prove the results.

Our client is a fast-growing growth agency helping managed service providers (MSPs)

— the IT companies powering small and mid-sized businesses across the US — win more customers.

Their growth engine combines

SEO, AI search visibility, outbound, paid advertising, content, and founder-led marketing

. Now they’re looking for a Conversion Copywriter & Content Lead who knows how to turn attention into clicks, conversations, and booked calls.

This isn’t a role for someone who simply enjoys writing.

We’re looking for someone who thinks like a marketer, writes like a copywriter, and measures success like a growth operator.

🎯 What You’ll Own

You’ll create copy across multiple channels, including:

• Cold email sequences
• — for client campaigns and internal outbound
• Paid ad copy
• — LinkedIn, Google, Meta, and ChatGPT ads
• Landing pages
• — from the headline to the CTA and everything in between
• Newsletters & email sequences
• — content that turns subscribers into leads
• LinkedIn content
• — writing in two distinct founder voices
• Infographics & carousels
• — shaping the message, angle, structure, and CTA while AI and designers handle the visuals
• You’ll have a lot of creative ownership — but the goal is always the same: Make people do something.
• 📊 How We Measure Success
• Forget word count.
• Forget how “pretty” the copy looks.
• We care about: Reply rates
• Click-through rates
• Conversion rates
• Leads generated
• Calls booked
• If the copy performs, you’re doing your job.
• 🧠 You’ll Be a Great Fit If...
• You’ve written direct-response copy for B2B, SaaS, tech, or similar businesses
• You can show real results from your copy — not just examples of what you wrote
• You’re comfortable writing in someone else’s voice and can switch between distinct personalities
• You use
• AI as part of your workflow
• , but know how to challenge, edit, and improve AI-generated drafts

You have strong commercial instincts and understand

• why people click, reply, buy, or book
• English is your native language
• You can overlap with Lisbon time for at least 4 hours per day
• ⭐ Bonus: experience with MSPs, IT services, cybersecurity, or B2B tech
• 🚫 This Probably Isn’t for You If...
• Your background is mainly long-form SEO or brand storytelling
• Your workflow is basically
• “prompt → copy → send”
• You rely on a designer to figure out whether your copy actually works
• You care more about sounding clever than getting results