Partner Marketing Programs Lead

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business.

Join over 5,000 people across the globe who think that’s work worth doing.

Why We Have This Role

We are seeking an operational, detail-oriented

Partner Marketing Programs Lead to join our Global Partner Marketing team. This is a key, highly collaborative role responsible for owning global partner marketing programs, driving the operational backbone, systems, and tracking mechanisms that scale our global ecosystem.

This role serves as the backbone of our partner marketing function, ensuring seamless program administration across various programs and systems. Your primary goal is to maintain operational excellence, keep global partner programs running smoothly, and deliver reliable data insights.

Things You’ll Do

Key responsibilities require an organized approach and detailed execution, including, but not limited to:

MDF Program:

Own and execute the end-to-end Market Development Funds (MDF) program. Drive system workflows, request approvals, compliance governance, fund allocation strategy, and ROI performance reporting.

Global Sponsorship Program:

Lead partner sponsorship operations and execution for global events, including asset fulfillment and partner integration for our annual flagship customer conference, XM Conference.

Customer Value Stories:

Own the Customer Value Stories partner program end-to-end. Direct the intake pipeline, track internal and external joint success stories, and steer submissions from review through executive approval and publication.

Partner Communications:

Drive the global partner communications strategy and editorial cadence. Lead execution for the quarterly partner newsletter, oversee partner webinar strategy and execution, and maintain the central communications calendar.

Partner Marketing Central:

Drive content availability and structure within Partner Marketing Central, ensuring internal teams and ecosystem partners have continuous access to high-impact marketing collateral, pitch decks, and enablement tools.

Partner Insights & Survey Infrastructure:

Design, deploy, and analyze strategic feedback mechanisms using Qualtrics survey tools, driving actionable insights from sponsorship evaluations and partner intake workflows.

Reporting & Performance Analytics:

Assist in data gathering and performance analytics to report partner marketing impact across weekly operational updates, Pipeline Council reviews, and Quarterly Business Reviews (QBRs).

How You’ll Find Success

Success in this role is defined by operational accuracy, proactive communication, and continuous support across global regions:

Take Initiative & Ownership:

You understand the expected outcome, get the context, and work autonomously to get things done without needing explicit direction. You are a self-starter and an owner.

Global Flexibility:

Comfortable balancing a global schedule, including making time for occasional APJ calls in the evening and EMEA calls in the morning.

Data-Driven & Organized:

Proficiently utilize our CRM, Highspot, PRM, MarTech tools and reporting platforms to maintain clean data and ensure operational rigor.

Strong Communicator:

Clear, articulate, and thoughtful communicator who builds trust across internal global teams and external partner stakeholders.

Operational Excellence:

Highly structured and adept at managing multiple administrative workflows, intake processes, and schedules simultaneously with precision.

How You Will Grow

Strategic Development:

Opportunities to expand your operational background into broader global partner marketing strategies within a fast-scaling enterprise organization.

Expanded Network:

Build connections across sales, field marketing, partner management and sales operations, and the global partner ecosystem.

Mentorship:

Direct coaching and professional development tailored to enhancing your partner marketing and MarTech capabilities.

Career Trajectory:

Potential for growth as you build and scale global partner programs and influence regional go-to-market strategies.

What We’re Looking For On Your CV

Minimum Qualifications:

• 4-6+ years of hands-on experience in partner marketing, marketing operations, partner operations, or project management in a B2B environment.
• Direct experience supporting or administering partner programs, such as MDF management, partner portals, or enablement platforms.
• Experience with marketing intake systems, survey software (preferably Qualtrics), and enablement tools (e.g., PRM, Highspot).
• Strong organizational and analytical skills with experience compiling reporting inputs using Salesforce, Google Sheets, Tableau, and Google Slides.
• Proven track record of managing multi-channel communications (e.g., newsletters, webinars, content calendars).
• Bachelor’s degree in marketing, business, communications, or equivalent practical experience.
• Ability to work flexible hours to support global calls (morning EMEA / evening APJ) and willingness to travel up to 10%.

Preferred Qualifications:

• Experience working in a global B2B SaaS software environment.
• Experience working in marketing, preferably in partner marketing.
• Background in supporting large-scale event sponsorships.
• Experience working directly with partner ecosystem teams and partners.

What You Should Know About This Team

Our global field and partner marketing team is deeply invested in understanding customer and partner needs. Every campaign, event, and touchpoint is built to scale high trust relationships. In this role, you will work at the core of ecosystem marketing and partner operations to drive SaaS growth.By showcasing Qualtrics as a best in class solution, you will help generate marketing pipeline to drive mutual growth for our business and our partners.

• Our Team’s Favorite Perks and Benefits
• Qualtrics Experience Program - a bonus each year for an experience of your choosing
• Worldwide and diverse community that enjoys helping each other
• Our offices are in the center of our work life and we take pride in creating an open and collaborative work space

At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team

The Qualtrics Hybrid Work Model:

Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

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Applicants in the United States of America have rights under Federal Employment Laws:

Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

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