Community Liaison

To build a constituency of support for the hospital and facilitate the hospital’s ability to meet the public’s needs, hospital’s publics (physicians and their office staffs; community residents, schools, churches, and civic groups; area employers; legislators; other health-care and human-service providers) in addition to seeking collaborative opportunities to improve the quality of life of residents within the hospital’s service area.

KEY RESPONSIBILITIES:

• Executes marketing plans and programs implemented by the Director of Business Development to ensure the profit growth and expansion of the organizations’ products/services.
• May support facilities as liaison with external entities that influence organization’s services, programs, and facilities.
• Maintains relationships and secures competitive information on products and services in order to maintain and develop market share.
• Executes communication strategies, plans and materials consistent with the organization’s marketing image.
• Consults with Director of Business Development in order to maintain a consistent public image.
• Represents the organization at major public events.
• Supports the organization’s strategic business development efforts.
• Embraces the organization’s public relations effort.
• Conducts market research, analysis, and reporting activities relevant to the organization’s mission, philosophy and goals.
• Upholds the Organization’s ethics and customer service standards.
• Participates in activities which enhance professional growth and development.
• This job description is not intended to be all-inclusive. Employee may perform other related duties as required to meet the ongoing needs of Reno Behavioral Healthcare Hospital.

Requirements

• Knowledge and Experience: Bachelor’s Degree in Marketing, English, Journalism, or other related discipline preferred.
• Three to five years’ experience in community development, public relations/corporate and crisis communications.
• A proven record of developing and evaluating effective marketing campaigns.
• Valid Nevada Driver’s License
• Valid car insurance
• Familiarity with continuum of care and clinical terminology
• All direct patient care staff will be trained in BLS (CPR), which must be renewed every 2 years.
• All staff, both clinical and non-clinical, will be trained in CPI as part of their orientation. All direct patient care staff will be retrained every year
• Occasional nights and weekends are required.
• Skills and Abilities: Effective oral and written communications.
• Knowledge of local, state and federal political processes.
• Knowledge of patient rights and laws pertaining to mental health.
• Knowledge of printing procedures, graphic arts, photography, and desktop publishing.
• Proficiency with software and/or equipment. (Microsoft Office applications including Outlook, Word, Excel and PowerPoint)
• Strong organizational skills with ability to prioritize projects, work relatively independently, manage multiple tasks, and meet deadlines.
• Strong interpersonal skills. Ability to work with people with a variety of background and educational levels.
• Good judgment, problem solving and decision-making skills.
• Demonstrated commitment to working collaboratively as well as possessing the skills to lead, influence, and motivate others.
• Ability to work in a fast-paced, expanding organization.
• Ability to drive during day and/or night hours.
• Reliable vehicle to use during work hours.
• Physical Requirements: While performing the duties of this job, this position is frequently required to do the following:
• Communicate effectively in person or via telephone in a manner which can be understood by those with whom the person is speaking, including a diverse population.
• Give and follow verbal and written instructions with attention to detail and accuracy.
• Perform complex mental functions and basic arithmetic functions; interpret complex laws, regulations, and policies; collect, interpret, and/or analyze complex data and information.
• Minimum standard of visual acuity with or without correction.
• Coordinate multiple tasks simultaneously.
• Reach forward, up, down, and to the side.
• Ability to stoop, bend and lift.
• Ability of hand and finger dexterity (pick, pinch or type and grasp)
• Drive, sit and/or stand for minimum periods of one hour or more at a time and come and go from the outside to inside areas repeatedly throughout the day.
• Frequently exposed to temperature changes due to environmental conditions as the work requires transferring from inside to outside temperatures.
• Frequently exposed to high outside heat temperatures.
• Lift up to twenty (30) pounds, exert up to 100 pounds of force occasionally, and/or up to 30 pounds of force frequently.