Assistant Store Manager, South Coast

Position Summary

VIVAIA is seeking a passionate and customer-focused Assistant Store Manager to support the Store Manager in leading daily retail operations, driving sales performance, and delivering an exceptional customer experience. The Assistant Store Manager will help develop a high-performing team, maintain operational excellence, and ensure the store reflects VIVAIA's commitment to sustainability, innovation, and customer satisfaction. This role serves as a key leader on the sales floor and acts as Manager-on-Duty when needed.

Key Responsibilities

• Sales & Customer Experience
• Lead by example in delivering outstanding customer service and creating memorable shopping experiences.
• Support the achievement of sales goals, KPIs, and store performance metrics.
• Build strong customer relationships and promote brand loyalty through personalized service.
• Resolve customer concerns professionally and efficiently.
• Leadership & Team Development
• Assist with recruiting, onboarding, training, and coaching team members.
• Motivate associates to achieve individual and team sales goals.
• Provide ongoing feedback, performance coaching, and recognition.
• Foster a positive, inclusive, and collaborative work environment.
• Store Operations
• Support daily store operations, including opening and closing procedures.
• Oversee cash handling, POS transactions, and loss prevention practices.
• Ensure compliance with company policies, procedures, and safety standards.
• Manage inventory processes, stock replenishment, and cycle counts.
• Maintain visual merchandising standards and store presentation.
• Business Performance
• Analyze sales reports and identify opportunities to increase revenue and profitability.
• Assist in scheduling and labor management to support business needs.
• Support local marketing initiatives, in-store events, and promotional activities.
• Partner with the Store Manager to execute company strategies and initiatives.

Requirements

• 2–4 years of retail leadership experience, preferably in footwear, apparel, fashion, or lifestyle retail.
• Proven ability to drive sales and achieve performance goals.
• Strong leadership, coaching, and team-building skills.
• Excellent communication and interpersonal abilities.
• Strong organizational, problem-solving, and time-management skills.
• Ability to work a flexible schedule, including evenings, weekends, and holidays.
• Comfortable standing, walking, bending, and lifting up to 30 pounds during shifts.

Preferred Qualifications

• Experience with premium footwear or fashion brands.
• Knowledge of retail inventory management systems and POS platforms.
• Passion for sustainable fashion and environmentally conscious products.