Business Development Representative

About Measured

Measured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used our AI-powered, all-in-one platform to manage, test, plan, and optimize over $35 billion in full-funnel media investments. Measured's unique combination of automated experimentation, media mix modeling, and industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency.

The Role

As a BDR at Measured, you will be the first conversation many prospects have with us. You will build an outbound pipeline against a defined ICP of marketing, analytics, and growth leaders at B2C and retail brands. You will spot accounts showing signs they are ready for a measurement conversation (a new CMO, a funding round, a platform ROAS number that does not tie to revenue, a job posting for an attribution or MMM hire) and turn that signal into a qualified meeting for the seller team.

At Measured, we equip every team member with best-in-class technology to fuel extraordinary outcomes. We expect our team to continuously evolve alongside these tools, using AI as a partner for momentum and innovation — raising the bar on everything we build. Our people own the final voice, judgment, and accountability behind every deliverable.

Requirements

Key Responsibilities

• Run high-volume, multi-channel outbound (phone, email, LinkedIn) to marketing and analytics leaders (director - C-suite) based on in market signals and scoring.
• Use AI-assisted prospecting and research tools daily to identify accounts, personalize outreach at scale, and prioritize the highest-intent prospects, so your time goes to real conversations.
• Qualify inbound leads and build outbound pipeline against monthly and quarterly targets.
• Partner with Account Executives on account strategy and with Marketing on campaign feedback and lead quality.
• Support the events team by scheduling meetings with key accounts at events.
• Keep CRM data clean and provide structured feedback back to product and marketing.
• Ideal Experience
• 2+ years of sales, prospecting, or customer-facing experience. Prior BDR/SDR experience is a plus, not a requirement.
• AI fluency as a daily habit. You reach for AI tools before doing things manually, and you are always testing new ones.
• Comfort with sales engagement tools, CRM (HubSpot or Salesforce), and AI tools (Claude, Clay or similar) and ABX tools.
• Strong written and verbal communication. Your role is to help solve problems and build relationships with our clients. Curious, coachable, and resilient.
• Organized and process-minded. You build your own systems rather than waiting to be told.
• Curiosity about how enterprise marketers measure media performance. You do not need to be a measurement expert on day one, but you need to want to become one.