Product Marketing Manager

About the Role

Own go-to-market execution for an AI software product serving automotive dealerships. Working with the marketing lead and partnering across Product, Sales, and Customer Success, you will turn product positioning into clear messaging and launch readiness for each release.

What You'll Do

• Lead end-to-end go-to-market planning for product releases, from roadmap through launch day.
• Develop product messaging that explains what each feature does, who it serves, and why it matters to dealership customers.
• Coordinate launch readiness across Customer Success, Sales, and Product, tracking timelines and surfacing risks.
• Create positioning briefs, battlecards, and sales enablement materials that teams can use in customer conversations.
• Join roadmap reviews and engage with customers in the field to understand needs and competitive dynamics.
• Keep executives informed about upcoming releases, readiness, customer feedback, and market conditions.
• Build and improve launch playbooks, and advocate for sufficient planning time before launches.

What We're Looking For

• At least 4 years of product marketing experience, including hands-on ownership of end-to-end launches at an early-stage or high-growth company.
• Experience launching products with Product, Sales, and Customer Success teams prepared to support customers from day one.
• Ability to apply leadership's positioning framework consistently across products and support recommendations with field evidence.
• Skill in learning complex software and explaining technical or AI features in plain language to business audiences.
• Strong writing skills and experience producing messaging, positioning briefs, and battlecards used by Sales and Customer Success.
• Experience creating and owning go-to-market processes, along with regular use of AI tools to automate repetitive work.
• Background marketing AI or software to business buyers; customer-facing experience in Sales, Customer Success, or Account Management is valuable.
• Experience with dealership customers or another vertical market where customer relationships and individual accounts are especially important is valuable.
• Experience at both a larger company and a startup is required.