Product Engineer, Consumer

About the Role

Own the full lifecycle of consumer products, from identifying user needs and shaping product direction to building and shipping polished experiences. This hands-on role combines product strategy, design, and full-stack engineering, with a focus on creating products people value and return to.

What You'll Do

• Define product positioning and scope features into the smallest complete version worth shipping.
• Design consumer experiences, including onboarding flows, activation journeys, interfaces, and product copy.
• Build frontend and backend systems using TypeScript, React, Next.js, and Node.js.
• Implement APIs, SQL data models, authentication, payments, and subscriptions.
• Set up product analytics, experiments, and monitoring to measure engagement and retention.
• Deploy and maintain reliable applications, debug production issues, and incorporate user feedback.
• Ship polished MVPs or substantial product iterations in approximately 3 to 7 days.
• Use product and retention signals to decide what to improve, change, or discontinue.

What We're Looking For

• At least 3 years of experience shipping consumer products end-to-end, from concept through production.
• Experience building and shipping products in an early-stage startup or through independent product work, with evidence of real users.
• Production experience with TypeScript, React, Next.js, Node.js, APIs, SQL databases, and data modeling.
• Hands-on experience implementing authentication, payments, and subscriptions, and deploying and debugging production applications.
• Experience designing consumer interfaces and using analytics and experiments to understand engagement and retention. Familiarity with PostHog or similar tools is useful.
• Comfort using AI development tools while maintaining sound architecture and code quality.
• Background in consumer products, social apps, communication tools, or cross-platform development is valuable.