Vice President, Member Research & Analytics

To determine and maintain a comprehensive member research strategy and oversee market research activities using appropriate economic, financial, competitive member information and analysis. To foster growth and retention of member product and service usage through effective and efficient channel engagement.

To determine and maintain a comprehensive member research strategy and oversee market research activities using appropriate economic, financial, competitive member information and analysis. To foster growth and retention of member product and service usage through effective and efficient channel engagement.

Qualifications

• Bachelor’s in Marketing, Management, Economics, Finance, or a related field, or the equivalent combination of education, training or experience
• Demonstrated experience to plan, organize, direct lead, and control a multi-function operation
• Proven experience producing desired results and achieving objectives
• In-depth technical knowledge of research methodologies, business strategies, market trends and valuation methods
• Extensive experience with financial and member service operations to include understanding of effective member service philosophy
• Extensive and progressive experience in marketing, accounting, statistics, finance, or economics with respect to business case development for cross-organizational opportunities (practices, initiatives, products, and services)
• Ability to interact with various levels of management
• Highly effective verbal, written and interpersonal communication skills
• Strong leadership and negotiation skills, flexible in controversial situations
• Desired Qualifications
• Master’s in Marketing, Management, Economics, Finance, or a related field, or the equivalent combination of education, training or experience
• Extensive experience managing Product Development Lifecycles for financial products and services
• Advanced knowledge of Navy Federal’s functions, philosophy, operations and organizational objectives
• Additional Information
• Hours: Monday - Friday, 8:00 AM - 4:30 PM Hybrid
• Locations: 820 Follin Lane, Vienna, VA 22180
• 5510 Heritage Oaks Dr. Pensacola, FL 32526
• 141 Security Drive, Winchester, VA 2260

Responsibilities

• Oversees market research for member growth/retention and fulfillment of product/service and channel needs tailored to specific membership segments
• Selects and directs qualitative and quantitative member research for products and services, including product awareness, competitive status (positioning), and communications
• Identifies, through member opinion and behavioral research, pertinent features and enhancements for products/services and channels
• Evaluates market channels, response levels and market penetration statistics to improve and/or redirect marketing and research efforts
• Guides research methodology and techniques
• Presents recommendations to senior management based on all available research
• Plans, organizes, directs, and controls all functions of Member Research & Analytics
• Develops and establishes objectives, goals, policies, priorities, procedures, and standards for the function, aligning them with overall corporate strategic objectives
• Ensures provision of key corporate metrics, including Member Satisfaction, product/services per member, brand awareness and other strategic plan measurements as required
• Plans and develops (short-term and long-term) strategies to grow and implement expanded product, service and channel offerings targeted to specific demographic and geographic markets
• Oversees contracts with third party vendors to ensure that contract and service terms are fulfilled accurately, on time and within budget
• Measures the success and effectiveness of products, services, and channels in terms of conversion, utilization, and economic return
• Directs and oversees tasking of business data trustee within the department
• Performs senior management duties to include: Provides key projections and analyses in the preparation and monitoring of the division's Annual Financial Plan
• Selects managers and other key personnel
• Manages and oversees expenses and capital expenditures
• Ensures adequate staffing, completes/approves performance appraisals, oversees employee training/development, recommends disciplinary actions, and counsels employees
• Manages merit pay in accordance with specified objectives and guidelines
• Perform other duties as assigned