Business Development and Marketing Associate for Life Sciences

Develop and implement marketing activities which meet the business objectives of the organization. Drives cross-functional collaboration across the organization. Typical duties include creation and execution of marketing strategy, developing marketing plans/programs, executing communication strategy across a variety of channels, assessing market opportunities, identifying market trends, overseeing event management and market research.

WORK SCHEDULE:

Hybrid work arrangement with at least 2 days per week on-site.

BUDGETED SALARY:

$131,675-$245,794 per annum

SCHOOL/UNIT DESCRIPTION:

The Office of Technology Licensing (OTL) was established in 1970 to manage the intellectual property assets of Stanford University. OTL evaluates, markets, and licenses technology owned by the University. OTL's mission is to encourage effective technology transfer for the public benefit as well as generating royalty income for Stanford to benefit research and education. OTL is one of the country's most active offices in the field of technology transfer from the university to industry.

Our staff, most of whom are professionals engaged directly in licensing, manages over 3,000 active dockets.

POSITION SUMMARY:

The Stanford Office of Technology Licensing (OTL) seeks a Business Development and Marketing Associate for Life Sciences to collaborate with colleagues within the OTL to develop targeted technology marketing campaigns for promising Stanford intellectual property (IP) and to promote the office.

Responsibilities will include but are not limited to:  1) evaluating our portfolio of technology disclosures, 2) preparing marketing materials and pitch decks, 3) engaging companies to match their areas of partnering interest with the Stanford IP portfolio, 4) building relationships with VCs and industry partners, 5) communicating a technology’s value proposition to potential licensees, 6) working with the Licensing teams on marketing strategies for specific technologies, and 7) create an effective branding and communication strategy

to promote OTL and Stanford technologies.

This is a hybrid role, which requires a regular presence at the employer’s local Stanford Work Location. Required regular presence is determined based on business needs, and is typically two, three, or four days per week or an equivalent amount of time monthly.

To be considered, please submit your resume. All final candidates will be required to complete a background check.

Responsibilities

• Core Duties: Develop, manage and execute strategic marketing plans/programs to meet business objectives.
• Create and manage the execution of integrated communication strategy which leverages the brand strategy, incorporating appropriate channels (i.e., web, print, email, online).
• Define and conduct market research, including competitive benchmarking, identification of market opportunities, and campaign/program/service/event analysis.  Use the results to make strategic decisions.
• Communicate marketing plans across the organization and/or university to educate and influence stakeholders.
• Build partnerships with other school, department, product, service, program, and event and/or channel managers.
• May oversee event management to support marketing objectives.
• Manage key vendor and consultant relationships.
• Scope and manage project/program budget(s).
• May oversee interns and other contingent staff; provide staff training.
• Minimum Education and
• Experience: Bachelor’s degree and eight years of relevant experience; or a combination of education and relevant experience.
• Knowledge, Skills and Abilities: Demonstrated ability to work effectively with senior leaders.
• Extensive knowledge of strategic analysis, customer segmentation strategies and business and marketing planning.
• Demonstrated experience in integrated marketing strategy and execution across channels including digital; and print.
• Demonstrated application of market research and data analysis.
• Excellent project manager with the ability to manage multiple projects simultaneously.
• Excellent written and oral communication and presentation skills.
• Demonstrated experience presenting to senior management.