Senior Tools Governance Manager, Marcom

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.

The Governance and Technology Operations (GTO) team safeguards Marcom’s people and work by building a strong governance framework and running the reliable technology and infrastructure the organization depends on. The team covers AI, tools, vendor, and data governance, along with Marcom Security and Marcom IT, and is building a Center of Excellence to centralize expertise, standardize practices, reduce risk, and keep improving how Marcom works.

This role reports to the head of GTO and partners closely with IS&T, Procurement, and Security.

Description

The Senior Tools Governance Manager owns the governance framework for Marcom’s internal operational tools, making sure they're selected, deployed, maintained, and retired through consistent, transparent processes. This person is the connective tissue between Marcom’s operational needs and the technology teams that build and support those tools.

Responsibilities

• Own and maintain Marcom’s internal tools governance framework, including policies for tool selection, evaluation, approval, ongoing maintenance, and retirement.
• Conduct organizational needs assessments through cross-functional workflow sessions to identify gaps, redundancies, and opportunities for process efficiency.
• Develop and maintain a tools strategy and roadmap aligned with Marcom’s goals, KPIs, and the creative requirements of Marcom teams.
• Establish clear evaluation criteria for tool selection, covering ROI, security compliance, data protection, user accessibility, and alignment with Apple-wide corporate policies.
• Lead market research for third-party solutions and write development briefs for proprietary builds and feature enhancements, partnering with IS&T and Marcom UX/UI designers so execution plans and interfaces match how Marcom teams actually work.
• Define adoption milestones and track organization-wide rollout progress, partnering with the Ops Platforms and Content Manager on training, workshops, and enablement sessions that build proficiency and confidence.
• Ensure all internal tools comply with data protection regulations, privacy policies, security requirements, and industry standards, and identify opportunities to consolidate overlapping tools and reduce fragmentation.
• Serve as the primary governance liaison between Marcom and cross-functional partners including Legal, Privacy, Security, IS&T, and Procurement, as well as adjacent Marketing organizations such as Product Marketing, Corporate Communications, and Services Marketing.

Minimum Qualifications

• 10+ years of experience in tools governance, internal technology strategy, product management, or operational technology leadership.
• Track record of building and implementing AI governance frameworks, policies, or standards for internal tools across a large, complex, global organization.
• Experience leading cross-functional workflow assessments to identify process efficiency and effectiveness solutions.
• Working knowledge of security, privacy, and data protection requirements, with technical proficiency to evaluate whether a tool meets corporate policy.
• Working knowledge of Agile and Scrum as applied to internal tool delivery.

Preferred Qualifications

• Experience in marketing, creative, or content production environments, and an understanding of how creative teams use tools such as asset management, workflow automation, and business applications.
• Experience working directly with platform engineering teams on tool development and deployment.
• Background in success management, user adoption strategies, or change management for technology rollouts.
• Experience running structured vendor evaluations and building ROI models or business cases for tool investments.
• Experience partnering with platform engineering, IS&T, or UX/UI design teams on tool development, deployment, and workflow design.
• Hands-on use of AI tools to improve research, analysis, documentation, or workflow efficiency.
• Excellent communication skills, with the ability to translate technical decisions into business terms for non-technical stakeholders.
• Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $186,300 and $280,000, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan.

You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.