Media Planner/Buyer

MEDIA PLANNER/BUYER

Serino Coyne is seeking a Media Planner/Buyer to run campaign execution for our theatre and entertainment clients. You'll build and manage campaigns across paid search, paid social, programmatic display, digital audio and digital video, in self-service platforms and through direct digital buys. You'll take briefs from Media Supervisors across both pods and train their

Media Assistants on platforms. You'll report to a Media Director. This is a full-time, regular, benefits-eligible position.

WHAT YOU'LL DO

• ■ Build, launch and manage campaigns in Google Ads, Meta, TikTok, Reddit, programmatic
• DSPs and other self-service platforms.
• ■ Negotiate and place direct digital buys with publishers and audio and video vendors. Issue and track IOs.
• ■ Own trafficking in CM360: tags, placements, creative rotation and QA.
• ■ Keep tracking and data clean: pixels, UTMs, GA4 conversions and naming conventions.
• ■ Monitor pacing and delivery daily. Fix problems before they reach the client.
• ■ Reconcile vendor invoices against delivery in AdVantage and support accurate client billing.
• ■ Train Media Assistants on platforms and process, and QA their builds.
• ■ Join client calls when execution detail is needed. Coordinate with our traditional buyer on cross-channel plans.

WHAT YOU BRING

• ■ 2–4 years in paid media with hands-on platform and buying experience, ideally at an agency. Bachelor's degree or equivalent experience.
• ■ Experience training junior staff on platforms.
• ■ Expertise in Google Ads and Meta, with working knowledge of GA4 and CM360 trafficking.
• TikTok, Reddit, programmatic and AdVantage a plus.
• ■ Experience buying direct from vendors, including IOs and makegoods.
• ■ Strong analytical and math skills, and comfort working in spreadsheets.
• ■ Clear written and spoken communication with vendors and internal teams.
• ■ Strong attention to detail and the ability to juggle many campaigns in a fast-paced agency.
• ■ Interest in performing arts and live entertainment a plus.