Campaign Manager

Overview

Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. We're moving with urgency to become a Next Gen Good Neighbor, with technology that strengthens human connections and enhances the customer experience. As an employee, you'll spend less time navigating systems and more time applying judgment, empathy, and expertise in the moments that matter most.

Location: Bloomington, IL; Dunwoody, GA; Tempe, AZ and Richardson, TX

Hybrid: Employees should plan to spend time working from home and some time working in the office as part of our hybrid work environment.

• Additional Notes
• •    A standard background check is required for this position
• •    Remote will be considered for competitive candidates

*****Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity*****

Responsibilities

This is a senior marketing role for someone who leads from the center, championing a world-class customer experience. As a Campaign Manager at State Farm, you will own the full arc of integrated marketing campaigns — from strategic development through execution, performance measurement, and optimization — for one of the most recognizable brands in the country.

You will work at the center of a high-performing, results-oriented marketing organization that acts as a performance engine. That means you are not just building campaigns — you are building the case for why they matter, aligning cross-functional partners around a shared strategy, and driving measurable outcomes that connect directly to business growth.

Day to day, you will lead cross-functional and cross-departmental collaboration and execution. You will translate enterprise priorities into clear campaign strategies, communicate the "why" behind your work with conviction, and deliver clear assignments to drive fast, effective execution. You will define success metrics before a campaign launches and use performance data to optimize in-market and inform what comes next.

The work is inherently customer-centric — designed to guide consumers through the full marketing funnel, from initial awareness to consideration, preference, and ultimately a lasting relationship with the brand. You will balance always-on presence with key campaign moments, engage audiences across multiple touchpoints, and make deliberate strategic trade-offs to maximize impact.

Staying ahead of trends, monitoring the competitive landscape, and bringing forward innovative approaches that keep the brand relevant and differentiated are all part of the job.

This role is best suited for an experienced marketing professional who thrives in a fast-paced, collaborative environment, holds themselves and their work to a high standard, and is energized by the challenge of turning smart, integrated marketing into real business results.

Leads campaign strategy development and ensures alignment with enterprise marketing and business goals.

Drives cross-functional collaboration across creative, media, analytics, product, and channel teams — engaging the right expertise at the right time.

Communicates the strategic rationale behind campaigns clearly and early, building team alignment and enabling efficient execution.

Develops campaigns that guide consumers through the full marketing funnel — from awareness to consideration, preference, and long-term brand loyalty — through integrated, customer-centric campaign execution.

Establishes success metrics upfront, monitors performance throughout the campaign lifecycle, and delivers post-campaign analysis with actionable recommendations.

Stays current on emerging trends and competitor activity, proactively identifying opportunities to advance the brand.

Participates in regular leadership and portfolio-level discussions, contributing both campaign-level, broader strategic perspective, and connected business outcomes.

Qualifications

• 5+ years' experience in marketing, with a demonstrated track record of success leading integrated campaigns from strategy through execution and measurement
• Deep understanding of full-funnel marketing, including both push and pull strategies across paid, owned, and earned channels
• Experience translating enterprise business objectives into clear, actionable campaign strategies
• Strong cross-functional leadership skills with the ability to align diverse stakeholders and drive decisions
• Proven ability to define KPIs, analyze performance data, and apply learnings to continuously improve campaign outcomes
• Experience working with or managing amplification partners, media, and content strategies
• Excellent verbal and written communication skills, including the ability to present strategy and results clearly to senior leadership.
• Our Benefits
• Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!
• Potential starting salary range: $124,000 - $202,000
• Starting salary will be based on skills, background, and experience
• High end of the range limited to applicants with significant relevant experience
• Potential yearly incentive pays up to 15% of base salary
• At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!
• Get Paid!
• On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well!
• Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• Develop and Grow!
• Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Plan Ahead!
• Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
• Take a Little “You” Time!
• You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
• Give Back!
• We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
• Finish Strong!
• Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.
• Visit our State Farm Careers page for more information on our

Responsibilities

This is a senior marketing role for someone who leads from the center, championing a world-class customer experience. As a Campaign Manager at State Farm, you will own the full arc of integrated marketing campaigns — from strategic development through execution, performance measurement, and optimization — for one of the most recognizable brands in the country.

You will work at the center of a high-performing, results-oriented marketing organization that acts as a performance engine. That means you are not just building campaigns — you are building the case for why they matter, aligning cross-functional partners around a shared strategy, and driving measurable outcomes that connect directly to business growth.

Day to day, you will lead cross-functional and cross-departmental collaboration and execution. You will translate enterprise priorities into clear campaign strategies, communicate the "why" behind your work with conviction, and deliver clear assignments to drive fast, effective execution. You will define success metrics before a campaign launches and use performance data to optimize in-market and inform what comes next.

The work is inherently customer-centric — designed to guide consumers through the full marketing funnel, from initial awareness to consideration, preference, and ultimately a lasting relationship with the brand. You will balance always-on presence with key campaign moments, engage audiences across multiple touchpoints, and make deliberate strategic trade-offs to maximize impact.

Staying ahead of trends, monitoring the competitive landscape, and bringing forward innovative approaches that keep the brand relevant and differentiated are all part of the job.

This role is best suited for an experienced marketing professional who thrives in a fast-paced, collaborative environment, holds themselves and their work to a high standard, and is energized by the challenge of turning smart, integrated marketing into real business results.

Leads campaign strategy development and ensures alignment with enterprise marketing and business goals.

Drives cross-functional collaboration across creative, media, analytics, product, and channel teams — engaging the right expertise at the right time.

Communicates the strategic rationale behind campaigns clearly and early, building team alignment and enabling efficient execution.

Develops campaigns that guide consumers through the full marketing funnel — from awareness to consideration, preference, and long-term brand loyalty — through integrated, customer-centric campaign execution.

Establishes success metrics upfront, monitors performance throughout the campaign lifecycle, and delivers post-campaign analysis with actionable recommendations.

Stays current on emerging trends and competitor activity, proactively identifying opportunities to advance the brand.

Participates in regular leadership and portfolio-level discussions, contributing both campaign-level, broader strategic perspective, and connected business outcomes.

Qualifications

• 5+ years' experience in marketing, with a demonstrated track record of success leading integrated campaigns from strategy through execution and measurement
• Deep understanding of full-funnel marketing, including both push and pull strategies across paid, owned, and earned channels
• Experience translating enterprise business objectives into clear, actionable campaign strategies
• Strong cross-functional leadership skills with the ability to align diverse stakeholders and drive decisions
• Proven ability to define KPIs, analyze performance data, and apply learnings to continuously improve campaign outcomes
• Experience working with or managing amplification partners, media, and content strategies
• Excellent verbal and written communication skills, including the ability to present strategy and results clearly to senior leadership.