Social Media Manager

Mavida Health is an online therapy and psychiatry platform focused on supporting women through major transitional moments in life - from PMOS & PMDD through Menopause and everything in between. We provide integrated, evidence-based care through individual, group, and couples therapy as well as medication management, co-founded and led by reproductive psychiatrist Dr. Sarah Oreck.

Now a WPS Healthcare Company, Mavida Health combines the best of both worlds: the speed, autonomy, and impact of a high-growth startup with the resources and reach of a legacy healthcare organization. Our team is small, nimble, and mission-driven, which means ideas move quickly, decisions are made close to the work, and every employee plays a meaningful role in shaping the company's future. As we continue to grow, we're looking for people who are excited to build, innovate, and help redefine women's mental healthcare at scale.

Mavida Health currently provides in-network mental healthcare services to patients across California, New York, New Jersey, and Texas. We partner with major insurance providers, including Aetna, Cigna/Evernorth, UnitedHealthcare/Optum, Blue Shield of California, and Horizon Blue Cross Blue Shield, to help make high-quality women's mental healthcare more accessible.

About the Role

We're looking for a Social Media Manager to own the strategy behind Mavida's social presence and keep the team executing against it. You'll come in with a clear point of view on what great social looks like in women's health and mental health, and you'll set the direction for how we show up across channels.

You'll oversee the creative work produced by our agency partner, creative team, and work closely with the Head of Growth to make sure every post, campaign, and channel supports our growth goals: reaching patients on the path to parenthood and through midlife, and building trust with the referral partners who care for them.

This role is part strategist, part project manager. You'll run the social team's workflow, keeping timelines, deadlines, and deliverables on track, and you'll also be a strong creative in your own right, ready to jump in and help create when the team needs support.

What You'll Do

• Develop and own Mavida's social media strategy, aligned with company growth goals across patient acquisition, referral partner awareness, and brand and community building
• Bring a strong point of view to creative direction, proactively pitching ideas, formats, and campaigns rather than waiting for a brief
• Serve as project manager for the social team, setting timelines, assigning owners, tracking deadlines, and making sure content moves from concept to approval to publication on schedule
• Build and maintain content calendars, production schedules, and approval workflows, and keep everyone aligned on what's due and when
• Oversee creative work produced by our creative team, including concepts, copy, and visuals, providing clear direction, timely feedback, and approvals to keep output on-brand, on-strategy, and on-time
• Step in hands-on when needed, whether that's writing copy, shaping a concept, editing a video, or building a quick-turn post, to keep momentum when the creative team needs support
• Partner closely with the Head of Growth on channel priorities, campaign planning, and messaging for patient-facing and provider-facing audiences
• Translate business priorities, such as new state launches, service line growth, and partnership initiatives, into social campaigns and content themes
• Track, analyze, and report on performance (reach, engagement, follower growth, traffic, and lead/appointment contribution where possible), and turn insights into recommendations
• Work with clinical leadership to make sure content is accurate, evidence-based, compassionate, and compliant with healthcare marketing and privacy standards (including HIPAA)
• Monitor trends, competitors, and platform changes in women's health and mental health to keep our strategy fresh
• Coordinate with the paid marketing team so organic and paid social work together
• Manage community engagement standards, including comment and DM guidelines, and escalate sensitive patient-related inquiries appropriately
• Be comfortable wearing multiple hats, including ones that don't fit squarely within your job description, because we're a startup

Requirements

• Bachelor's degree and [3-5]+ years of experience in social media strategy or management, ideally in healthcare, health tech, wellness, or another regulated or mission-driven space
• Exceptional organizational skills and a proven track record of managing multiple projects, timelines, and due dates at once without letting details slip
• Experience functioning as a project manager for a creative or marketing team, including setting deadlines, managing handoffs, and holding people accountable in a collaborative way
• A clear point of view on social strategy, backed by a portfolio or examples of work you've shaped and the results it drove
• Experience managing agencies or creative partners, including giving direction and feedback and holding work to a high bar
• Hands-on creative skills (copywriting, content ideation, and basic design or video editing) and the willingness to use them when needed
• Proven ability to build strategy tied to business outcomes, not just engagement metrics
• Strong understanding of Instagram, LinkedIn, Facebook, TikTok, and emerging platforms, and how to use each for different audiences
• Comfort with analytics and reporting tools (e.g., native platform analytics, Sprout Social, Hootsuite, or similar)
• Excellent written communication and the ability to convey complex health information in a clear, warm, and understandable way
• A self-starter with a "no problem is too big or too small" attitude
• Genuine passion for supporting women and birthing people during crucial stages of parenthood and beyond
• Commitment to cultivating cultural humility and cultural competency to serve a diverse patient community
• Equal Employment Opportunity
• Don't meet every single requirement? At Mavida Health, we're committed to building a diverse, inclusive, and authentic workplace. We recognize that candidates may not meet every qualification listed in a job description, and we encourage you to apply if you're excited about our mission and believe you can contribute to our team. You may be the right candidate for this position or another opportunity in the future.
• Mavida Health is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, and related conditions), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable law.

We are committed to providing reasonable accommodations to qualified applicants with disabilities throughout the hiring process. Applicants who require accommodations during the application or interview process are encouraged to communicate their needs to our recruiting team.