Senior Marketing Executive - eCommerce & DTC

About VividFront

Founded in 2009, VividFront has spent nearly two decades partnering with leading, high-potential brands to build their next chapter of growth. We are built in-house with the best marketers, PMs, designers, and developers you can find. We specialize in eCommerce, premium consumer brands, and performance marketing that demands both creative judgment and technical engineering rigor.

VividFront is hiring a Senior Marketing Executive to own lifecycle, retention, and paid performance marketing for a portfolio of DTC and eCommerce revenue-share clients. In this role, you will architect and execute Klaviyo email and SMS programs end to end, oversee paid media budget pacing across Meta Ads Manager and Google Ads, and report directly on the CAC, LTV, conversion rate, and revenue-share metrics that drive commercial growth.

This is a senior, individually accountable execution and strategy seat - not an account coordinator or supervisory role. You will manage multiple six- and seven-figure client accounts simultaneously with high autonomy.

Core Responsibilities

1. Lifecycle, Retention & CRM Marketing (Primary Seat | ~60%)

Promotional Calendars: Build, schedule, and maintain multi-brand promotional calendars across simultaneous active clients, covering weekly campaigns, seasonal pushes, and major product launches.

Klaviyo Account Architecture: Configure Klaviyo accounts from zero - DNS and domain authentication, tracking scripts, HTML/Stripo template builds, list hygiene, and audience architecture.

Automated Retention Flows: Design, build, and deploy automated retention flows: multi-touch welcome series, post-purchase cross-sell/upsell, abandoned cart/browse recovery, and behavior-triggered SMS reminders.

Global & Regional Segmentation: Execute advanced segmentation for international clients, including exclusions, localized language variants, and territory-specific send calendars (EMEA, UK, Canada, US).

Direct-Response Copy & A/B Testing: Write and edit direct-response email and SMS copy, executing structured A/B tests on subject lines, send cadence, and offer mechanics.

Creative QA & Brand Standards: Brief Brand Studio designers on hero assets, uphold brand visual standards, and conduct comprehensive device, link, and rendering QA prior to every send.

2. Paid Media & Performance Marketing (~15%)

Pacing & Spend Management: Own daily and monthly budget pacing across Meta Ads Manager and Google Ads for your assigned account book.

Budget Reallocation: Build and maintain pacing trackers comparing actual spend against target, dynamically reallocating budget between acquisition and retargeting based on real-time performance.

Performance Optimization: Monitor CPA, ROAS, and volume trends; launch acquisition campaigns; test new offers and pricing structures; optimize dynamic product catalog feeds.

Asset Deployment: Upload and configure creative assets (UGC, creator content, static/motion cuts), tracking parameters (UTMs), and ad variants.

3. Strategy, Analytics & Client Reporting (~10%)

Revenue Pacing & Flywheel Models: Maintain comprehensive revenue pacing models covering CAC, LTV, blended ROAS, conversion rate, and revenue-share milestones.

Executive Presentations: Prepare and lead weekly client Touchbase presentations and executive performance reviews directly with client leadership.

Pricing & Commercial Strategy: Run competitive pricing analyses and model the retention and acquisition impact of proposed price adjustments.

New Client Roadmaps: Author launch-strategy decks for new client onboarding, including competitor benchmarking and messaging frameworks.

4. Agency Operations & Team Integration (~10%)

EOS & L10 Cadence: Participate actively in weekly Traffic and EOS L10 meetings, reporting on measurables, issues, and to-dos for your accounts.

Cross-Functional Handoffs: Coordinate daily with strategists, designers, developers, and account leads in pod syncs and asset handoffs.

5. Client-Facing (~5%)

Client Leadership: Lead regular client status syncs, manage scope boundaries, and drive action items to completion.

Who Thrives at VividFront

The people who build meaningful, high-impact careers here:

• Take complete commercial ownership from initial concept through measurable client impact
• Make confident, sound decisions when projects are ambiguous or moving fast
• Obsess over business impact and client ROI, not performative activity or billable busywork
• Adopt new tools and AI workflows proactively, using technology as leverage to move faster
• Thrive in collaborative, fast-moving pods alongside sharp, demanding teammates
• Speak up early, challenge assumptions constructively, and protect client outcomes
• Expect their career growth and compensation to reflect their real commercial results, not agency tenure

VividFront is not the right fit for passengers, ticket-takers, or anyone who needs rigid checklists, narrow swim-lanes, or predictable routines. We are looking for senior operators who want genuine accountability and the freedom to run with it.

Requirements

• Every candidate must meet each non-negotiable requirement below: 4+ Years of Agency-Side Marketing Experience: You must have spent 4+ years inside a marketing, digital, or creative agency managing multiple external client accounts concurrently. Brand-side or in-house-only experience does not meet this bar.
• Demonstrated Klaviyo Mastery: You personally build, segment, configure, and troubleshoot complex automated flows and campaigns live in Klaviyo, not through coordinators or contractors. You will navigate live workflows during the interview process.
• Working Paid Media Competency: Direct experience managing campaigns and daily/weekly pacing across Meta Ads Manager and Google Ads.
• Performance & Revenue-Share Track Record: Experience operating on accounts where retainer revenue or bonuses are tied directly to measurable commercial outcomes (CAC:LTV, ROAS, revenue growth)
• Greater Cleveland Residency: Current resident of Cuyahoga, Lorain, Lake, Geauga, Medina, or Summit County (or relocating at your own expense prior to day one), available for regular in-office collaboration in our downtown Cleveland office. This is not a remote role.
• Bonus / Preferred Experience: Shopify Plus admin/theme experience, Attentive/Postscript SMS certifications, international/multi-currency campaign execution, and creator/influencer program oversight.

What Makes This Role Different

Comprehensive Health Coverage: Robust medical, dental, and vision plans to keep you and your family supported.

Life & Disability Insurance: Company-provided coverage for peace of mind.

Paid Parental Leave: Fully paid parental leave (3 months maternal 2 months paternal).

Generous Paid Time Off (PTO): Flexible vacation and sick days with zero guilt. We expect you to take time off to recharge.

Paid Agency Holidays: Full calendar of paid agency holidays throughout the year.

Year-End Agency Shutdown: Dedicated paid office closure between Christmas and New Year's Day so the entire team unplugs simultaneously.

Intentional Flexibility: 2 Days per week of on-site collaboration in our downtown Cleveland office for high-bandwidth creative sessions and cross-functional pod syncs, paired with 3 days per week of remote focus days.

Frontier AI Tooling Investment: Access to modern generative AI and creative automation tooling to eliminate repetitive grunt work and maximize creative craft.

Hardware Setup: High-performance workstation and hardware allowance configured for heavy design and data execution.

Marquee Brand Roster: Direct creative and growth ownership across premier consumer goods, lifestyle brands, and high-growth eCommerce accounts