RSC Marketing Services Coordinator

Job Title

RSC Marketing Services Coordinator

Agency

East Texas A&M University

Department

Sam Rayburn Student Center

Proposed Minimum Salary

Commensurate

Job Location

Commerce, Texas

Job Type

Staff

Job Description

INSTRUCTIONS TO APPLICANT:

During the application process the “My Experience ” page has a section provided “ Attachments (Resume/CV, References, Cover letter, etc.) ” to upload required documents.

Use the Upload button to add each document.

You will be able to upload up to 5 documents. Be aware that the maximum size allowed for any one document is 5MB.

All documents must be electronically submitted through the Texas A&M Online Employment Services website to be considered.

Incomplete or improperly submitted applications may be excluded from consideration.

Please do not withdraw your application in an attempt to upload a missing document, instead please email HR for help.

Please provide the following documents :

Cover Letter

Resume/CV

Three professional references with complete contact information (Unsolicited letters of recommendation will not be considered).

Transcripts (Unofficial will be accepted with application. Official transcripts are required upon acceptance of verbal offer).

If transcripts are from an international institution, it is the responsibility of the prospective faculty member to have the transcripts translated and evaluated by an approved credential evaluator.

If you need assistance, please contact us at HR.Hiring@tamuc.edu

A Presidential proclamation issued on September 19, 2025, imposes a $100,000 fee on new H-1B petitions filed after September 21, 2025. Please be advised that Texas A&M University will NOT pay this fee. Therefore, if you need immigration sponsorship for your employment, we recommend that you consult with your private immigration counsel at your own expense to ascertain whether your current immigration status would make a potential offer of employment from Texas A&M University subject to this fee.

In addition, on January 27, 2026, Texas Governor Abbot issued a moratorium on the filing of any new H-1B unless approved by the Texas Workforce Commission. Accordingly, if you will now or in the future require sponsorship for employment visa status this moratorium may affect our ability to employ you should you be selected as the final candidate.

SUMMARY:

The Marketing Services Coordinator provides strategic leadership for the Rayburn Student Center's marketing, communications, brand stewardship, creative services, print production, and promotional operations. Reporting to the Director, this position oversees the Marketing Services Office, supervises the Marketing Services student employees, and directs the planning, production, and assessment of marketing initiatives supporting the department, the division, and the university priorities.

In partnership with University Marketing & Communications, helps ensure institutional brand consistency, expands campus marketing, and print services, strengthens student engagement, and develops innovative, revenue-generating creative service opportunities.

DUTIES & RESPONSIBILITIES:

Strategic Leadership & Department Administration

·         Provide strategic leadership for all Marketing Services operations, aligning departmental priorities with the mission, strategic plan, and enrollment objectives of the Rayburn Student Center and EMSA.

·         Develop annual operating plans, performance metrics, staffing strategies, and long-range initiatives that support continuous growth, operational efficiency, and exceptional customer service.

·         Establish departmental policies, creative standards, operational procedures, and quality assurance measures that promote consistency and accountability.

·         Advise the Director on marketing strategy, organizational communications, technology investments, staffing needs, and emerging trends affecting higher education marketing.

Marketing & Brand Strategy

·         Develop and oversee comprehensive annual marketing strategies supporting university initiatives, student engagement, facility operations, auxiliary services, conferences, and revenue-generating programs.

·         Serve as the department's primary liaison with University Marketing & Communications to steward university brand standards, campus marketing guidelines, and review design practices.

·         Direct the creative vision for major campaigns while ensuring consistent messaging across digital, print, environmental, and promotional communications.

·         Identify opportunities to strengthen the East Texas A&M brand through innovative marketing initiatives and collaborative campus partnerships.

Creative Services & Design Operations

·         Provide executive oversight for graphic design, multimedia production, photography, videography, environmental graphics, digital publications, and promotional materials.

·         Supervise the Marketing Services staff while establishing creative direction, production priorities, quality standards, and project approval processes.

·         Maintain university-approved design templates, brand assets, digital media libraries, and creative production workflows.

·         Evaluate emerging creative technologies and AI-assisted design tools that improve efficiency, creativity, and service capacity.

Print Production & Campus Creative Services

·         Direct the operation and strategic growth of the RSC Marketing Services Office as a centralized campus creative resource with print and production services.

·         Establish pricing models, production standards, equipment replacement plans, vendor partnerships, and service-level expectations for design, printing, promotional products, and finishing services.

·         Oversee campus-wide print production including posters, banners, brochures, signage, promotional displays, apparel, and specialty marketing materials.

·         Develop business practices that improve operational efficiency while supporting cost recovery and long-term financial sustainability.

Marketing Technology & Digital Communications

·         Provide strategic oversight for the department's digital communication platforms including websites, social media, digital signage, content management systems, and marketing automation tools.

·         Oversee implementation of digital signage standards, content scheduling, emergency messaging, and campus-wide communication strategies.

·         Develop and implement audio communication protocols for event advertisements, music, and announcements within the RSC Building.

·         Evaluate and implement new marketing technologies, AI platforms, analytics software, and workflow automation that enhance service delivery.

·         Ensure digital accessibility, institutional compliance, technology asset inventory, and technology lifecycle planning.

Student Experience & Campus Engagement

Lead marketing initiatives that increase awareness, participation, and student engagement across campus programs, services, organizations, and university traditions.

Expand marketing support for student organizations, campus departments, orientation programs, Welcome Week, Homecoming, Commencement, and major university events.

Collaborate with EMSA departments to improve communication strategies that enhance the student experience, sense of belonging and divisional goals.

·         Promote the Rayburn Student Center as the Heart of Campus through innovative storytelling and student-focused communication/marketing.

Personnel Leadership & Organizational Development

·         Directly supervise the Marketing Services staff and provide leadership for all student graphic designers, photographers, videographers, production staff, and marketing assistants.

Establish performance expectations, professional development plans, leadership training, succession planning, and annual evaluations for professional and student staff.

Foster a collaborative, innovative, and customer-focused culture that emphasizes accountability, creativity, continuous learning, and operational excellence.

·         Build a student employment program that develops career-ready skills while supporting the educational mission of the university.

Fiscal Management & Revenue Development

Develop and administer departmental operating budgets for marketing services, software licensing, equipment, student employment, print production, and promotional materials.

Establish pricing structures and business models that expand campus creative services while supporting cost recovery and sustainable revenue generation.

Identify opportunities to increase utilization of RSC services through strategic marketing, partnerships, sponsorships, and fee-based creative services.

·         Develop and implement online marketplace tools to improve production process for requesting marketing services or promotional products from the Marketing Services Office.

·         Monitor financial performance, assess return on investment, and recommend resource allocations that improve efficiency and long-term sustainability.

Assessment, Innovation & Continuous Improvement

Develop key performance indicators and assessment tools to evaluate marketing effectiveness, customer satisfaction, production efficiency, and return on investment.

Prepare annual reports, strategic recommendations, and operational analyses supporting departmental planning and institutional decision-making.

Benchmark peer institutions and emerging industry practices to identify opportunities for innovation and service enhancement.

·         Lead continuous improvement initiatives that strengthen marketing operations, campus partnerships, and organizational effectiveness.

Campus Collaboration & Client Support

Represent the Rayburn Student Center on university committees, strategic initiatives, and collaborative projects involving marketing, communications, student engagement, and enrollment.

Serve as the primary departmental partner to University Marketing & Communications, steward current brand standard and supporting implementation of university branding initiatives and other campus marketing standards.

Cultivate collaborative relationships with academic colleges, EMSA departments, Admissions Office, Alumni Relations, Athletics and coaches, Auxiliary Services, and student organizations.

·         Provide executive consultation on marketing strategy, branding, creative services, and promotional planning for university initiatives, as directed by the position supervisor.

Department Duties & Professional Standards

Demonstrate integrity, professionalism, accountability, and exceptional customer service while representing the Rayburn Student Center and East Texas A&M University.

Support evening and weekend programs, emergency communications, university events, and special initiatives as operational needs require.

Maintain compliance with university policies, state regulations, accessibility standards, copyright requirements, and institutional branding guidelines.

·         Perform other duties as assigned by the Director of the Rayburn Student Center in support of departmental priorities, divisional goals, and the mission of the university.

MINIMUM REQUIREMENTS:

·         Education: Bachelor’s degree or equivalent combination of education and experience.

·         Experience: No prior experience required.

·         Knowledge/ Skills / Abilities:

o    Strong verbal and written communication abilities.

o    Proficient in time management and organization.

o    Demonstrated leadership and conflict resolution skills.

o    Experience in customer service and/or facility operations o    Ability to work collaboratively in a team-oriented environment.

o    Capable of working nights, weekends, and irregular hours as needed.

o    Ability to manage multiple priorities in a fast-paced setting.

·         Physical Requirements: Have the ability to lift 50lbs and drive 15 passenger van/bus.

·         Other Requirements: Ability to work beyond normal office hours and/or work on weekends as needed. Occasional overnight travel and evening and weekend work are required.

PREFERRED EDUCATION / SKILLS/ EXPERIENCE:

·         Master’s degree in Higher Education, Student Affairs, Business, or related field.

·         Experience working in a college student center/union or student life operations.

·         Experience working in a student employee supervisory role.

·         Knowledge of institutional brand stewardship, collaborative campaign planning, visual content scheduling, and print production management.

·         Familiarity with university marketing services, design software/apps, visual and audio advertisement platforms.

·         Demonstrated experience hiring, training and mentoring student employees in a higher education environment.

SUPERVISION OF OTHERS:

RSC Marketing Services Student Employees

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.