Market Segment Director

Job Description:

What You Will Own

The Market Segment Director is the key driver of EAE’s product vision and segment growth strategy for EA Equipment. This leader turns market insight into revenue: building and governing the opportunity pipeline, setting product roadmaps and customer-back innovation (CBI) priorities, and holding the product management team accountable for product line growth and financial performance.

Working closely with Sales, Engineering and Operations, the role ensures we choose the right opportunities, hand them off quickly and convert them into revenue, delivering above-market organic growth in priority segments while simplifying the portfolio through 80/20.

Responsibilities

• Segment Growth Strategy & Portfolio
• Own the product vision and segment growth strategy for EA Equipment, aligned with the division strategy, Long Range Plan (LRP) and Annual Operating Plan (AOP).
• Apply 80/20 Front-to-Back (FTB) to drive strategic clarity and portfolio simplification, delivering a simpler product offering that is easier to sell, build and support.
• Define product positioning, roadmaps and pricing strategies by segment, weighing competitive risk, share-loss risk and share-expansion opportunities.
• Build blueprints for underperforming product lines that define the path to improved financials and full potential.
• Opportunity Management & Governance
• Own the unified EA Equipment opportunity pipeline: convert Explore insights into a prioritized Opportunity List that is maintained as a living document.
• Set clear criteria for “ready” opportunities and for Choose decisions, including distinct criteria for defend vs. grow where appropriate; standardize validation, scoring and prioritization across segments.
• Establish Explore governance and a recurring cadence, with clear roles and responsibilities, for the Division Leadership Team to review the Opportunity List.
• Customer-Back Innovation (CBI)
• Validate market opportunity sizing and segment prioritization behind each CBI investment.
• Align product roadmaps and the CBI pipeline to the best growth opportunities, and lead discovery for next-generation platforms.
• Drive value proposition creation that addresses customer needs and pain points; ensure go-to-market plans are defined and executed with Sales.
• Partner with Global Engineering and Finance to track CBI yield and ROI and to strengthen the CBI pipeline.
• Growth Execution & Financial Performance
• Hold the product management team accountable for execution against growth targets and strategy.
• Own EA Equipment product line financial performance: assess results against plan, identify gaps, drive corrective actions (e.g., material margin and conversion cost) that improve variable margin and operating income, and track results.
• Contribute to monthly, quarterly and full-year revenue outlooks, explaining product line changes, risks and opportunities clearly and concisely.
• Lead MRD discussions so that demand and capacity planning are aligned across Product Management, Sales and Operations, supporting on-time delivery and competitive lead times.
• Establish and track KPIs for product line growth, profitability and opportunity conversion; use data to make decisions and communicate actions simply so the team can execute.
• Talent & Leadership
• Build, lead and develop a high-performing product management team; recruit high-potential talent, assess fit for role, and coach up or out as needed.
• Use the Great ITW Leaders framework, Individual Development Plans and performance management tools to develop talent and deepen the product management succession pipeline.
• Foster a culture of accountability, collaboration and continuous improvement across Engineering, Sales, Operations and Service.
• Education, Experience & Skills Qualifications
• Bachelor’s degree in engineering, marketing, business or a technical discipline.
• Minimum 7–10 years of global B2B experience in industrial or manufacturing industries, including managing product line roadmaps, development pipelines and pricing strategies.
• Demonstrated results growing revenue in target market segments in a global environment.
• Proven ability to turn customer, market and competitor insights into prioritized growth opportunities and clear value propositions.
• Strong financial acumen; P&L ownership experience preferred.
• Experience leading and developing a team of product managers and holding them accountable for results.
• Experience with the ITW Business Model (80/20 Front-to-Back, Explore, CBI) strongly preferred.
• Knowledge of electronics manufacturing (PCBA/SMT) or capital equipment markets preferred.
• Strategic partner to senior leadership, Sales, Engineering and Operations, with the ability to influence and appropriately challenge decisions.
• Clear, concise communicator able to present at all levels of the organization.
• Sound business judgment, balancing short- and long-term priorities; acts ethically and with integrity.
• International experience working across global regions with cross-cultural awareness.
• Ability to travel up to 20% of the time, domestically and internationally.
• ITW EAE is not currently hiring individuals who now or in the future will require sponsorship for employment visa status.
• Best in Class Benefits
• Our total rewards package is broad and offers comprehensive support from health and wellness to retirement and financial stability.
• Affordable Medical, Dental, Vision Insurance
• HSA/FSA with a company match
• Income Protection Benefits
• Industry Leading 401(k) plan
• Paid Time Off
• Parental Leave
• Matching Gift and Volunteer Program
• Opportunities to Get Involved and Give Back
• Our Employee Resource Groups (ERGs) are employee-led organizations that bring together diverse groups of people to share experiences and innovative ideas to help accelerate our path to full potential
• It is also our commitment to a diverse and inclusive work environment, strive to create a place where everyone is welcome to contribute their talents and ideas.
• ITW Hearts Giving Hope Program provide employees an opportunity to give back and help families in our neighborhoods who are in need
• ITW Description: Founded in 1912, ITW (NYSE: ITW) is a global industrial company centered on a differentiated and proprietary business model. The company’s seven industry-leading segments leverage the ITW Business Model to generate solid growth with best-in-class margins and returns in markets where highly innovative, customer-focused solutions are required. ITW’s more than 45,000 dedicated colleagues around the world thrive in our decentralized, entrepreneurial culture. In 2025, the company achieved revenues of $16 billion, with roughly half coming from outside North America. To learn more, please visit www.itw.com .
• Division Description: ITW Electronics Assembly Equipment (EAE) Division is made up of five brands strongly recognized by Contract Manufacturers and OEMs in the Electronics and Industrial Markets. The Division designs, develops, manufactures, and markets capital equipment primarily used in the assembly process of Printed Circuit Boards (PCBs) and other industrial applications.
• Additional Information
• All your information will be kept confidential according to EEO guidelines.
• ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.
• As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.
• All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.