Senior Manager, Storytelling & Copy

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.

Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with access to capital, education and community.

You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!

Life @ToryBurch is Special Because:

When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.

Our culture is welcoming and inclusive -- everyone is empowered to make a difference.

We have the best team in the world and believe in paying competitively and rewarding for high performance.

Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.

We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales.

We are invested in your professional growth – you’ll have access to free executive coaching on-demand.

We believe in the importance of giving back and you’ll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days.

This Role is Tailor-Made for You Because:

You understand that words can delight, inform and inspire. You have a genuine love of fashion and understand the power of storytelling to bring it to life, with an instinctive ability to tap into a well of ideas – from what a customer might need to update her spring wardrobe to a social trend about to take flight.

You are an exceptional, meticulous and organized writer, responsible for crafting engaging and informative narratives around our collections every season. Scale and adapt messaging, from high-level inspiration to detailed design and style notes, across all global markets and platforms. You are obsessed with product and are a category specialist in shoes, swim, eyewear and watches. From an email subject line to a product description, your copy will deftly sell the dream, while reinforcing craftsmanship and tapping into current trends.

You can speak with authority about trends and fashion and understand how creativity and data can complement each other, working closely with site, email and digital marketing teams.

This role requires exceptional cross-functional partnership, working closely with marketing, product design and development, merchandising and especially peers on the creative team. No project is too big or too small, from writing all copy for a new “shop” on e-comm and writing persuasive product descriptions to marketing emails and social media copy. You’re adept at reading briefs and recognizing when to connect with partners if it needs to be tweaked.

You understand the finer points of e-commerce and do a thorough QA of our site with each monthly refresh.

Musts: editor’s mindset, critical thinking, problem-solving, multi-tasking, and the ability to adapt, pivot and self-manage many projects on often tight deadlines. Ability to handle an enormous volume at a fast pace. And importantly, you are engaged, curious, kind and team oriented.

A Day in the Life:

• The typical day is…atypical. Your north star is pulling customers into our world with copy that tells a story, offers excellent details and service and taps into the zeitgeist at the right moments (as in, what’s happening in social media and the greater culture). At any given time, you are working on global marketing emails, writing product descriptions and social captions, meeting with designers to understand the inspiration of a product or with merchandising to understand why we created said product. Or channel your product knowledge and editorial experience into a new social media franchise. You express your informed opinion during creative and marketing meetings. At all times, you maintain both a detail-oriented focus and a birds-eye view that allows you to connect dots across multiple countries, platforms and marketing activations. This role is in the office Tues-Thurs and WFH Mon and Fri.
• To Land This Role: Bachelor’s Degree or equivalent relevant experience
• 8+ years’ writing experience working at a fashion magazine or brand
• Strong Presentation and exceptional communication skills
• Strong digital fluency. Including social media, AI, Microsoft Office suite, etc.
• Experience with SEO, AEO and GEO is a plus
• Strong research and fact-checking skills
• Strong collaboration and creative problem-solving skills
• Why You'll Want to Join Our Team: A dedicated group of writers and editors, our Editorial team understands that a good story engages, informs and inspires. Starting with the seasonal inspiration, we create the narrative for every collection, campaign, product and initiative, always keeping in mind the cultural zeitgeist and, most importantly, our brand purpose to empower women and women entrepreneurs. Our story is ever-evolving but our intention is unchanging: to invite people into Tory’s world in stores, online and across social media. If you are a collaborative creative who loves words, fashion, design, culture and the energy of a good brainstorm, come join us!
• How We Work Together
• Adaptable – We change before we have to Entrepreneurial – We own it
• Collaborative – There’s no “I” in Tory
• Client & Brand Focused – We put ourselves in Tory’s shoes
• Live the Values – We show up for each other
• Functional Expertise – We’re constantly learning and growing
• #TeamTory Values
• We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.