Senior Analyst - Marketing

The Senior Analyst, Marketing will play a key role in bringing American Express's scam awareness and customer education initiatives to life, helping customers recognize, avoid, and respond to scams. This role will focus on delivering timely, relevant educational messaging across key customer interactions, ensuring customers receive the right information at the right moment.

The Senior Analyst will support the integration of scam education into everyday customer experiences, as well as critical moments when customers may be at heightened risk of fraud or scams. The role will also contribute to broader customer communication initiatives across the business, as needed.

Working closely with teams across marketing, digital, customer service, and other business functions, this individual will execute multi-channel campaigns, coordinate content development and delivery, and leverage performance insights to continuously improve customer engagement and education.

This opportunity is ideal for a detail-oriented, collaborative marketer who enjoys turning strategy into action and is passionate about creating meaningful customer experiences.

Qualifications

• Bring experience in digital marketing, campaign management, customer communications, or a related field.
• Demonstrate an understanding of customer experiences and how to deliver relevant messaging at key points in the customer journey.
• Have experience executing communications across digital channels, such as email, websites, mobile apps, and text messaging.
• Be able to simplify complex information into clear, concise, and actionable customer-facing content.
• Exhibit strong attention to detail, with a commitment to accuracy, consistency, and high-quality execution.
• Collaborate effectively with cross-functional teams and manage multiple priorities in a fast-paced environment.
• Be comfortable using campaign performance data and customer insights to identify opportunities for optimization.
• Demonstrate strong organizational, communication, and project management skills, with the ability to move initiatives from planning through execution.
• Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

Responsibilities

• Execute customer education campaigns: Support the development and delivery of scam awareness communications across multiple channels, including email, website, mobile app notifications, and SMS.
• Integrate education into customer experiences: Identify opportunities to embed relevant scam prevention messaging into key customer interactions, from everyday account activities to moments when customers may be particularly vulnerable to scams.
• Deliver timely, relevant messaging: Help ensure customers receive clear, actionable guidance at critical moments, including situations where a potential scam may be occurring.
• Coordinate cross-functional execution: Partner with key stakeholders across the enterprise to bring campaigns and customer communications to market.
• Support content development: Translate complex scam prevention topics into simple, engaging, customer-friendly communications while ensuring accuracy, consistency, and alignment with broader business priorities.
• Monitor and optimize performance: Track campaign engagement and effectiveness, identify opportunities for improvement, and apply insights to strengthen future communications.
• Support broader marketing initiatives: Contribute to additional customer communication programs and business priorities as needed.