Founding Growth Lead

About the Role

Own prelaunch growth for an early-stage consumer AI hardware startup developing a wearable for more private interaction with computers. You will build the waitlist and shape the product story from the ground up, working closely with the founder and a small founding team.

What You'll Do

• Build and grow the prelaunch waitlist, with signups as the primary measure of success.
• Develop messaging that helps people understand the need for private, hands-free computer interaction.
• Create and distribute social content, starting with Instagram and LinkedIn, then testing other channels.
• Run quick experiments with a small paid acquisition budget and invest further in approaches that drive signups.
• Own campaign distribution and use results to guide the next growth experiments.

What We're Looking For

• At least 2 years of growth or marketing experience at an early-stage startup, building an audience or waitlist.
• Experience growing an audience or waitlist from zero and clear examples of your individual contributions and results.
• Hands-on social content creation and an understanding of how platforms such as Instagram and LinkedIn distribute content.
• Experience managing paid acquisition budgets and running rapid conversion experiments.
• Comfort working with a small founding team; event planning experience is also useful.