Seasonal Worker Assignment - (Kay/Peoples)

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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and t his core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve.

People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!

This seasonal worker assignment will provide senior-level Brand Marketing leadership and operational oversight for Kay Jewelers and Peoples Jewelers during a period of key business priorities and seasonal initiatives. The scope combines hands-on execution, strategic advisory support and team leadership to ensure continuity across brand strategy, marketing campaigns and day-to-day operations.

Working closely with the VP and senior leadership, the consultant will oversee brand messaging, guide agency partnerships and support the Brand Marketing teams in maintaining clear priorities, alignment and accountability. The assignment will balance immediate business needs with longer-term brand objectives, ensuring consistent direction and effective execution across critical marketing initiatives.

DELIVERABLES

Integrated Marketing Plans & Campaign Launches Approved marketing plans, creative assets and coordinated execution of priority seasonal campaigns and product launches against established milestones.

Brand Marketing Operating Plan Consolidated view of team priorities, campaign calendars, agency deliverables, key dependencies and accountable owners to maintain continuity throughout the assignment.

Marketing Performance & Leadership Regular reporting on campaign execution, performance against agreed KPIs, emerging risks and recommended actions or decisions requiring leadership input.

SCOPE OF SERVICES

Brand Strategy & Marketing Execution

• Provide strategic direction and day-to-day oversight of Brand Marketing initiatives, including the second season of the Love All In relaunch, post-holiday 2026 and the Valentine's Day and Mother's Day selling periods
• Guide brand positioning, messaging and creative direction across paid, owned, earned, CRM and in-store channels, ensuring consistency with established brand standards.
• Oversee the review and approval of marketing creative and messaging within established decision-making authority, ensuring alignment with brand strategy and commercial objectives.
• Partner with Merchandising to translate product and promotional priorities into integrated marketing plans that support key selling periods.
• Review and approve marketing messaging and creative within established approval authority, balancing brand integrity, commercial priorities and execution timelines.

Agency Leadership & Integrated Marketing

• Lead day-to-day agency partnerships with MARTIN, Lividini & Co. and Publicis Groupe, providing strategic direction, clear expectations and accountability for deliverables.
• Oversee and lead integrated creative briefs and agency recommendations, including drafting creative briefs ensuring cohesive marketing execution across channels, creative strategy, deliverables and business priorities.
• Manage agency deliverables, timelines and expenditures within approved scopes and budgets, addressing risks and recommending adjustments as needed. Team Leadership & Business Priorities
• Provide leadership and functional oversight of the Product Marketing and Peoples brand teams, establishing priorities, clarifying responsibilities and supporting effective execution.
• Own the product marketing launch calendar and process in partnership with Merchandising, ensuring alignment from product planning through in-store and digital launches.
• Oversee Peoples brand marketing priorities for the Canadian market, including seasonal promotional planning and the application of Love All In brand positioning.
• Support team effectiveness by providing consistent direction, addressing execution challenges and strengthening alignment across marketing priorities. Business Partnership & Leadership Alignment
• Serve as a senior marketing partner to leadership, providing strategic counsel, operational perspectives and recommendations on business priorities and emerging challenges

. • Partner across Merchandising, Digital, Creative, PR and other functions to resolve competing priorities, strengthen coordination and maintain execution against key milestones.

• Partner with Finance to oversee Brand Marketing budgets, evaluate spending and forecast variances, and recommend resource adjustments aligned with business priorities.

Provide regular leadership updates on marketing performance, progress against priorities, business risks and decisions requiring escalation.

MEASURES OF SUCCESS

• Timely Campaign Delivery: Priority marketing campaigns and product launches are executed against approved plans, timelines and budgets, with performance tracked against established KPIs.
• Brand & Creative Consistency: Marketing messaging and creative deliverables meet established brand standards and approval requirements across applicable channels.
• Agency Effectiveness: Agency partners deliver integrated recommendations and creative assets against approved briefs, scopes and timelines, with issues addressed proactively.
• Team Stability & Execution: Brand Marketing teams maintain clear priorities, accountability and consistent operating routines, with minimal disruption to planned business activities

. • Leadership Continuity: Routine marketing decisions, creative reviews and operational matters are managed within delegated authority, with timely escalation of material risks and strategic decisions

. • Cross-Functional Alignment: Key stakeholders remain aligned on marketing priorities, launch milestones and dependencies, with issues resolved or escalated in time to support execution.