- Pay
- $75,000 — $90,000 USD per year
Employer Job Description
From Urban Golf Performance's posting. “We” and “our” refer to the employer.
Job Description: Senior Social & Community Manager
LOCATION:
[Orange County, CA (Onsite), with regular time at our Los Angeles studios]
ABOUT UGP
Urban Golf Performance (UGP) delivers the most comprehensive golf learning experience in the game. From Tour level coaching and golf specific fitness to recovery, custom club fitting, and expert club building, we help PGA and LPGA Tour pros, NCAA champions, elite amateurs, club competitors, and beginners achieve the best golf and health of their lives.
ABOUT THE ROLE
We're looking for a Senior Social & Community Manager to own UGP's organic social presence end to end. This role sits at the intersection of content, community, and analytics: creating and publishing platform-native content, engaging our community, turning winning posts into ads, and reporting on what social drives for the business. You'll report to the Director of Marketing and work closely with our coaches, studio teams, and marketing team to grow UGP's audience across every location.
WHAT YOU'LL DO
- Own and drive UGP's organic social strategy across Instagram, TikTok, Facebook, and X [and YouTube], aligned with brand messaging and company growth goals
- Plan and manage a weekly content calendar tied to campaigns, studio events, new locations, and player moments
- Create, edit, and publish platform-native content yourself, from short-form video to photos and carousels, using CapCut or similar tools
- Capture content onsite at UGP studios every week, including coaching, fitness, recovery, club fitting, and Tour player sessions
- Use AI tools to speed up editing, captioning, versioning, and repurposing while keeping UGP's voice
- Manage community engagement daily, responding to comments and DMs and routing booking and service questions to the right studio
- Turn top-performing organic content into ad variations, partnering with the marketing team on paid creative
- Support UGP's creator and athlete partnership program with content capture and amplification
- Help UGP coaches build their own social presence with simple filming and posting guidance
- Track, analyze, and report on social KPIs (reach, engagement, audience growth, social-sourced leads and bookings, etc.) to inform strategy and demonstrate impact
WHAT WE'RE LOOKING FOR
- Golf industry knowledge or enthusiasm is a must!
- [Bachelor's degree in Marketing, Communications, or related field, or equivalent experience]
- 5+ years of experience growing social media for a consumer brand, ideally in sports, fitness, wellness, or lifestyle brands
- Proven track record of audience growth and engagement, with results you can show
- Fluency across Instagram, TikTok, Facebook, and X, with a strong understanding of each platform's formats and algorithms
- Strong grasp of content strategy, with the ability to turn brand messaging into a steady flow of platform-native content
- Hands on video skills in CapCut, Premiere, or similar; you create content yourself, not just brief it
- AI native, with AI tools already part of your daily content workflow
- Experience creating social ads, including recutting organic content for Meta
- Analytically savvy, caring about data and growth as much as content, with the ability to translate data into strategy
- Comfortable on camera and onsite in a fast paced, multilocation environment
- Highly organized and self directed, able to own a channel independently
- Your own social following or creator experience is a plus
- WHY UGP
This is an opportunity to build the social presence of a brand that is redefining golf performance. You'll have access to Tour players, elite coaches, and real client transformations every week, and the platform to turn them into an audience across every UGP location, both online and in the studio.
UGP BENEFITS
- Comprehensive health insurance
- Dental Insurance
- Vision Insurance
Life Insurance
Paid Time Off
Parental Leave
- 401(k) Retirement Savings Plan
- Employer Matching for 401(k) Contributions
- Professional Development Assistance
- Employee Discounts on Apparel, Clubs, and UGP Services
Compensation
SALARY RANGE:
$75k to $90k
Finalists will complete a short, paid project: turning raw UGP footage into two organic posts and one ad within 48 hours.
- $75,000 to $90,000
- Senior Social & Community Manager
- $75,000 — $90,000 USD
About this listing
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
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