Associate Brand Manager, PUR & Braun

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR , Honeywell , Vicks , Hot Tools , Drybar , Curlsmith , and Revlon brands, and this role may support one or more of these brands.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

• Position: Associate Brand Manager, PUR & Braun
• Department: Marketing, Wellness
• Work Location: Marlborough, MA: Hybrid (3 days onsite per week)

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

What you will be doing:

We are currently seeking an Associate Brand Manager to join the PUR + Braun Marketing team. The Associate Brand Manager of Go to Market will work with the PUR + Braun Marketing Director to help manage the PUR + Braun product portfolio and work closely with the sales team to bring products to market at retail and on line in the Water Filtration Category at retail customers such as WalMart, Target, Amazon, Home Depot and more.

This is an excellent role for an individual who wants to develop into a well-rounded consumer goods marketer.

General Marketing & Business Strategy

Supports delivery of overall brand strategy, business objectives, and goals to help ensure financial targets are achieved.

New Product Introductions

Partners with cross-functional teams to define key project objectives and ensure milestone timelines are met.

Brings some hands-on experience with packaging development

Helps ensure distribution plans are clearly defined during NPD, including channel-specific differentiation where appropriate.

Supports development of research objectives, execution of consumer/market research, and translation of findings into actionable recommendations.

Go-to-Market

Helps ensure the existing product range is successfully brought to market so that the team meets or exceeds annual financial and market share goals.

Contributes to creating marketing plans (the 4Ps) for the upcoming fiscal year.

Builds strong working relationships with the sales team by providing excellent support, including selling tools, presentations, retailer promotional plans, post-promotion analysis, and other needs.

Partners with internal teams (e.g., Supply) on forecasts, production, and inventory levels.

Coordinates packaging planning and execution.

Responsible for planning and execution of secondary displays.

Ongoing Marketing Support

Contributes to the development of the annual marketing plan.

Collaborates with cross-functional partners—including Sales, Marketing Communications, Global, Engineering, Creative Services, Digital, Finance, Supply, and Forecasting—to support and execute PUR’s New Product Development and Go-to-Market plans.

Supports and presents initiatives in periodic Sales and Marketing meetings.

Skills needed to be successful in this role:

Hands-on, proactive, and highly organized, with strong project management skills, attention to detail, excellent follow-through, and the ability to drive results through cross-functional teams.

Strong communication, presentation, and relationship-building skills, with the ability to influence and collaborate effectively across cross-functional teams, agencies, vendors, and leadership levels.

Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into action.

Experience conducting, evaluating, and interpreting consumer research.

Experience managing budgets and forecasting.

Proficient in Microsoft Office, including advanced Excel and PowerPoint skills.

Minimum Qualifications:

• Bachelor’s degree.
• 2+ years’ experience in marketing (preference to consumer products) with track record in new product development and go to market projects.
• Occasional travel may be required.
• Authorized to work in the United States on a full-time basis.

Preferred Qualifications:

• Experience using syndicated data sources (Nielsen, IRI, NPD, or similar) to generate insights.

In Massachusetts, the standard base pay range for this role is $70,447 - $90,000 annually. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.

Benefits: Salary + Bonus , Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

For more information about Helen of Troy, visit www.helenoftroy.com . You can also find us on LinkedIn , and Glassdoor .

Helen of Troy is an Equal Opportunity/Affirmative Action Employer.   We are committed to fostering a diverse and inclusive workplace where all employees can thrive.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

We will provide individuals with disabilities with reasonable accommodations to participate in the job application process.  To request an accommodation, please contact Human Resources at (915) 225-8000.

Founded in 1968, Helen of Troy is a leading global consumer products company with operations across North America, South America, Europe, and Asia.  Our portfolio includes trusted brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank among the top brands in their consumer goods categories.

We grow and strengthen our brands through innovation, operational excellence, and a collaborative culture focused on delivering exceptional products and experiences for consumers worldwide.

The above statements are intended to describe the general nature and level of work performed and are not intended to be an exhaustive list of responsibilities.

Management reserves the right to modify the duties and responsibilities of the position at any time.