Product Manager - Conversational AI &Performance Support

The WW Channel Strategy & Operations (CSO) team focuses on developing and deploying global sales platforms andprocesses to deliver exceptional customer experiences and drive business outcomes. We are seeking a Product Manager toown the roadmap for real-time, conversational AI guidance that enables seller performance and skill development, and isaccountable for driving seller performance outcomes, not just usage. This is a global role, serving Apple’s channel sellersacross 100+ countries and many languages.

Description

• 1. Product Strategy & Vision
• Define and drive the product vision, strategy, and roadmap for real-time, in-the-moment seller performance supportpowered by conversational AI
• Own the Perform pillar of Prepare, Perform, Grow — the live, with-customer moment — while ensuring real-timeguidance also strengthens how sellers prepare and continue to grow
• Partner with the Product Managers owning seller learning and practice experiences to ensure a connected path from preparation through live performance
• 2. Conversational AI & Guidance Experience
• Own the end-to-end experience of how sellers access guidance in real time, including conversational AI interactions
• Define product requirements that balance speed, accuracy, and trust in AI-generated guidance
• Own personalization of the guidance experience itself, partnering with the backend platform PM to leverage theunderlying signal and profile infrastructure
• 3. Performance Impact & Outcomes
• Define what “effective in-the-moment support” looks like and build the mechanisms to measure it
• Center success criteria on seller performance and confidence in live selling moments, not just usage or engagement
• Use outcome data to continuously evolve the guidance experience
• 4. Cross-Functional Collaboration
• Partner with the PM owning seller practice and simulation experiences to ensure skills built in practice carry into liveperformance support
• Partner with the PM owning personalization and coaching intelligence, and the backend platform PM, to ensureguidance is personalized and powered by the right signals
• Partner with engineering, design, data & analytics, and EPMs to drive execution from concept to launch
• Partner with Content, Product Marketing, Brand, and Legal to define and govern the voice, tone, and disclaimers of AI-generated guidance
• 5. Metrics & Performance
• Define and track success metrics centered on seller performance and guidance effectiveness
• Use data to drive continuous improvement and prioritization
• Maintain a well-structured, prioritized backlog for the guidance experience

Responsibilities

• Own the roadmap for real-time, in-the-moment sales guidance
• Define the product strategy for growing real-time guidance into a full performance-support experience
• Ensure clean handoff and alignment with the PMs owning practice, personalization, and backend platform
• Define and track performance-based success metrics
• Partner with engineering and data science to translate guidance strategy into scalable systems

Minimum Qualifications

• 8+ years of product management experience, ideally including learner-facing, seller-facing, or performance-supportproducts
• Experience with LLM-based or GenAI product development
• Experience building products that span both B2B and B2C selling motions, at global scale — including multi-language ormulti-region deployment
• Strong ability to translate complex seller- or customer-facing needs into scalable product requirements
• Proven track record defining success metrics centered on performance outcomes, not just usage or engagement
• Experience partnering across multiple PMs/surfaces to drive a cross-cutting capability
• Experience working with cross-functional teams in Agile environments
• Bachelor’s degree or equivalent experience

Preferred Qualifications

• Experience in B2B/B2C sales enablement or learning technologies
• Experience implementing and scaling workflow learning or learning-in-the-flow-of-work approaches
• Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $207,400 and $311,700, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan.

You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.