Retail Marketing Manager

INEOS Automotive - Built For More

Story so far

Since we started our journey to build a no nonsense 4X4, we've come a long way. We've established INEOS Automotive as a serious contender in 4X4 development and manufacturing. We've partnered with some of the biggest names in the automotive industry. We've made our way from vision to prototype. We've secured a world-class production facility and delivery team. We've delivered Grenadiers to customers all around the world. We're building our double cab pick up, the Quartermaster.

People and Culture

Easy never changed anything. Not in manufacturing, science, engineering or energy - and certainly not elite sport. At INEOS we tackle every challenge head-on, and we help extraordinary athletes achieve extraordinary things. When it comes to making positive change, we know nothing gets done without grit, rigor and humor. Our Automotive team consist of around 1500 employees, 10 locations and 44 nationalities, we're an international team working together to challenge the ordinary.

If this sounds like you, let's talk.

Your role:

The Retail Marketing Manager is a key role within the US/CA Grenadier marketing fucntion, the key focus retailer marketing, coop programs, and delivering local test drive/display events in collaboration with dealers. IT is crucial that this is integrated seamlessly within the central team.

Responsibilities include (but are not limited to):

• The US/CA dealer group, is powerful, opinionated and critical to the success of the global business, this role is key in the timely communication, support and direction of the dealer group.
• The Coop program in the US whilst kept under constant review is key to motivating and activating at a DMA level.
• Deliver a retail marketing program, that includes; Brand support, digital assets, coordinate media, Coop funding, and support test drive/display events.
• Collaborate with the central team to ensure we always ‘punch above our weight’.
• Responsibility to help plan and implement performance campaigns.
• This role needs to seamlessly work in open and trusting collaboration with the central team, the combined team is dedicated to the success of the North American market.
• Implement Paid performance media campaigns to best effect in the North American market.
• Work with central team and Dept. agency to develop and deliver US/CA content either brand initiated or through content creators to ensure that we have more US local content to build affinity.
• Budget approval ultimately sits with the central team/CEO

Requirements

What we are looking for:

• Likely educated to first degree level (BA or equivalent).
• Retail marketing experience.
• Marketing Communications and Media experience in a B2B2C environment.
• Automotive experience highly desirable, but preference would be for a candidate with broader sector experience than just automotive.
• 5 years’ experience minimum.
• Proven track record in delivering leads/sales performance.
• Experience with agencies to successfully complete multiple projects.
• Technical skills: Up-to-date knowledge with the latest trends and marketing best practice.
• Creative with ability to think outside the box.
• Commercial acumen and articulate with strong presentation skills.
• IT literacy.
• Behavioural skills: Proven experience but with the energy and desire to rapidly develop.
• Natural team player – low ego.
• Prioritisation and goal setting.
• Self-motivation.
• Influencing skills.
• Relationship building.
• If the role sounds of interest and you want to learn more, please apply.
• If your application is successful one of our team members will be in touch to arrange an initial conversation!