Director, Marketing Operations - Mid Atlantic South (Hybrid)

Who We Are

Exelon is helping build a more affordable, reliable energy future for the communities we serve. We're looking for people who are ready to make a difference and work together to deliver the energy our customers count on every day.

As a Fortune 200 company and one of the nation's largest utility companies, we have more than 20,000 colleagues who serve nearly 11 million customers through six fully regulated utilities - Atlantic City Electric (ACE), Baltimore Gas and Electric (BGE), Commonwealth Edison (ComEd), Delmarva Power & Light (DPL), PECO Energy Company (PECO), and Potomac Electric Power Company (Pepco).

Exelon is built by people who put safety first, work together to solve problems and show up every day for our customers and communities. We believe strong teams are built on trust, respect and a shared commitment to high-performance culture. And our commitment to employees includes creating an environment where people can grow, develop new skills and build thriving careers.

We know this work isn't easy. That's why we offer competitive compensation, incentives, excellent benefits and the opportunity to build a rewarding career. No matter your role, you will be part of a team that is committed to making a difference, improving how we work and delivering for the people who depend on us.

Are you on for the challenge?

Primary Purpose

PRIMARY PURPOSE OF POSITION

The Director of Marketing Operations role focuses on high-level responsibilities to drive operational excellence in the areas of marketing and advertising process management, financial oversight, performance tracking and mar-tech optimization for Exelon and OpCos.

This role would serve as a change management lead as well as support an integrated approach to include process optimization and workflow efficiency, marcomm Technology and tools, budget and resource analytics, marketing performance measurement and analytics, and customer insights, segmentation and analytics.

Additional scope includes counsel on key marketing campaign messages around themes such as reliability, safety, storm readiness, outage management, and digital adoption, helping to create a consistent customer experience across all our regions. By fostering a unified marketing vision, the Director will enhance campaign impact in coordination with each OpCo's unique needs, ultimately supporting a consistent customer experience across all regions.

The Director of Marketing Operations brings a disciplined, collaborative approach to Exelon and OpCo marketing activities, driving alignment, operational efficiency, and impactful innovation.

Primary Duties

PRIMARY DUTIES AND ACCOUNTABILITIES

Marketing Analytics Data-Driven Insights and Performance Measurement: Establish a Marketing Research & Analytics Center of Excellence (COE) to provide deeper customer insights, enhanced brand health monitoring, sentiment analysis, and actionable metrics using data visualization tools like Power BI. This will empower OpCos with better segmentation and clearer insights into campaign performance, informing future investment directions (30%)

One Exelon Initiatives: Marketing Alignment Strategic Cohesion and Operational Efficiency: Coordinate marketing initiatives across OpCos to identify shared themes and foster a more integrated campaign roadmap. This role will help reduce redundant efforts in creative development and production, allowing for localized customization without duplicating work. Standardized campaign formats and assets will support each OpCo's distinct needs while optimizing resources and costs.

Additionally, shared budget tracking and visibility tools will enable stronger reporting capabilities and better-informed spending decisions aligned with Exelon's overall goals. (30%)

One Exelon Initiatives: Content Creation Alignment Cross-OpCo Collaboration: Foster a culture of shared learning and best practices through collaborative planning sessions and shared content calendars. This role will strengthen cross-OpCo relationships and knowledge sharing, benefiting both Exelon and its OpCos. Streamlined workflows will allow OpCos to direct resources toward high-impact, region-specific campaigns, freeing up time and resources to focus on local priorities. (30%)

Exelon Brand & Reputation Governance and Oversight: Establish governance and oversight measures to ensure consistency and smooth integration of agency partnerships. This includes standardized tools and efficient knowledge-sharing practices, supporting a collaborative approach as new relationships develop. (10%)

Job Scope

JOB SCOPE

Supervisory Duties: The Director will not reside within any individual OpCo but will operate within the Business Services Company (BSC), providing a broader, company-wide perspective. Span of Control: The Director of Marketing Operations will report directly to BSC VP Corporate Affairs and through dotted line reporting to OpCo VPs of Marketing & Communications.

Decision-Making Authority: The Director will have significant decision-making authority in budgeting, campaign priorities, and analytics, ensuring alignment with Exelon's overall goals. Internal and External Relationships: The role requires active collaboration with each OpCo to ensure shared understanding and commitment to the marketing vision, as well as managing relationships with a single creative agency of record and a unified media-buying partner. Budget Accountability: The Director will oversee budget management.

Minimum Qualifications

MINIMUM QUALIFICATIONS

• Bachelor's degree in business administration, marketing, or related field. - A minimum of 12 years in a management position overseeing a combination of brand marketing; direct marketing, product development; product marketing, program marketing; and strategic planning. - 5 years of supervisory experience. - In lieu of degree, 15-20 years of relevant experience. - Previous experience managing marketing entry strategies from market research to product launch with a proven record of success to a large customer base. - Previous experience creating, managing, and executing strategic business for initiatives with a budget scope of $5M to $20M. - Flexible as to travel, time, and location of work, subject to schedules and locations of other people. Occasional participation in special events on weekends and holidays. - Ability to manage internal and external key stakeholder relationships. - Ability to participate in Storm Response Emergency Duty.

Preferred Qualifications

PREFERRED QUALIFICATIONS

• Advanced degree in engineering, business, law or marketing highly desirable. - Industry experience with environmental regulatory or energy utility issues highly desirable

Responsibilities

• PRIMARY DUTIES AND ACCOUNTABILITIES
• Marketing Analytics Data-Driven Insights and Performance Measurement: Establish a Marketing Research & Analytics Center of Excellence (COE) to provide deeper customer insights, enhanced brand health monitoring, sentiment analysis, and actionable metrics using data visualization tools like Power BI. This will empower OpCos with better segmentation and clearer insights into campaign performance, informing future investment directions (30%)
• One Exelon Initiatives: Marketing Alignment Strategic Cohesion and Operational Efficiency: Coordinate marketing initiatives across OpCos to identify shared themes and foster a more integrated campaign roadmap. This role will help reduce redundant efforts in creative development and production, allowing for localized customization without duplicating work. Standardized campaign formats and assets will support each OpCo's distinct needs while optimizing resources and costs. Additionally, shared budget tracking and visibility tools will enable stronger reporting capabilities and better-informed spending decisions aligned with Exelon's overall goals. (30%)
• One Exelon Initiatives: Content Creation Alignment Cross-OpCo Collaboration: Foster a culture of shared learning and best practices through collaborative planning sessions and shared content calendars. This role will strengthen cross-OpCo relationships and knowledge sharing, benefiting both Exelon and its OpCos. Streamlined workflows will allow OpCos to direct resources toward high-impact, region-specific campaigns, freeing up time and resources to focus on local priorities. (30%)
• Exelon Brand & Reputation Governance and Oversight: Establish governance and oversight measures to ensure consistency and smooth integration of agency partnerships. This includes standardized tools and efficient knowledge-sharing practices, supporting a collaborative approach as new relationships develop. (10%)

Qualifications

MINIMUM QUALIFICATIONS

• Bachelor's degree in business administration, marketing, or related field. - A minimum of 12 years in a management position overseeing a combination of brand marketing; direct marketing, product development; product marketing, program marketing; and strategic planning. - 5 years of supervisory experience. - In lieu of degree, 15-20 years of relevant experience. - Previous experience managing marketing entry strategies from market research to product launch with a proven record of success to a large customer base. - Previous experience creating, managing, and executing strategic business for initiatives with a budget scope of $5M to $20M. - Flexible as to travel, time, and location of work, subject to schedules and locations of other people. Occasional participation in special events on weekends and holidays. - Ability to manage internal and external key stakeholder relationships. - Ability to participate in Storm Response Emergency Duty.