Senior Director, Franchise Strategy & Transformation

Job Description Summary:

Job Description

The Senior Director, Franchise Strategy & Transformation leads the South Region long-range planning and transformation agenda, connecting the multi-year LRP to the annual JBP through a focused portfolio of strategic initiatives, new capabilities, and operating-model changes. The role identifies future growth pools and the capabilities required to unlock the South Region’s next chapter of growth, then works with Coca-Cola United and priority South Region Mainstream bottlers to design, test, embed, and scale new ways of working.

The role has direct regional ownership of de-averaging, eCommerce, and digital, including digital merchandising, and leads the associated strategy, business cases, capability building, adoption, and value realization. The Senior Director partners with Operations, Commercial, RTM & FSOP, Intelligence, and bottler leaders to integrate successful capabilities into core business plans and operating routines. Core-business and bottler leaders retain accountability for sustained business delivery once capabilities are embedded and scaled.

What You’ll Do for Us

• Lead the South Region long-range planning process, building the strategic fact base, identifying future growth pools, framing where-to-play and how-to-win choices, and translating approved choices into a sequenced multi-year roadmap.
• Connect the LRP to the JBP by converting multi-year priorities into annual initiatives, capability milestones, investment requirements, named owners, and measurable business outcomes.
• Own the South Region transformation capabilities, establishing clear priorities, business cases, stage gates, interdependencies, resource recommendations, risks, and measures of adoption and value realization.
• Lead the South Region de-averaging agenda, partnering with Marketing, Intelligence, RGM, Commercial, and Operations to differentiate choices by consumer, market, geography, channel, customer, occasion, and outlet opportunity.
• Lead the South Region eCommerce capability agenda with bottler partners, defining the consumer, media, commercial, customer, data, execution, and operating-model capabilities required and integrating priorities into relevant business and customer plans.
• Lead the regional digital capability agenda, including digital merchandising, translating enterprise capabilities into practical South Region and bottler applications that improve customer engagement, selling routines, outlet execution, decision-making, and performance management.
• Build capabilities jointly with Coca-Cola United and priority Mainstream bottlers through capability assessments, future-state design, pilots, training, tools, routines, and change plans that enable sustained bottler ownership.
• Develop quantified business cases and value hypotheses for transformation priorities, including expected growth, productivity, capability, investment, and adoption outcomes.
• Lead initiatives from concept through pilot and scale, establishing clear success criteria, governance, milestones, decision rights, and corrective actions when adoption or value realization is off track.
• Establish transition plans for successful capabilities, including receiving-owner readiness, operating routines, measures, resources, and governance required for sustained ownership within Operations, Commercial, RTM & FSOP, or another appropriate core-business function.
• Maintain active partnerships with bottler and South Region leaders, ensuring transformation priorities reflect market realities and that frontline learning improves strategy, capability design, and scaling decisions.
• Codify successful approaches into practical playbooks and support replication across relevant United and Mainstream bottler markets while allowing for local adaptation.
• Recommend when initiatives should be accelerated, redesigned, transferred, or stopped based on strategic fit, adoption, business impact, and resource requirements.
• Provide clear recommendations to the Vice President, Franchise Leadership on strategic choices, transformation priorities, investment trade-offs, capability gaps, and risks requiring leadership action.

Qualifications & Requirements

• Bachelor’s degree required; MBA or advanced degree preferred.
• 10 or more years of experience across franchise leadership, commercial strategy, operations, digital, eCommerce, strategy, or transformation roles in a CPG, beverage, retail, or similarly complex system.
• Demonstrated success leading long-range planning and translating multi-year strategic choices into annual business plans, sequenced initiatives, investments, and measurable outcomes.
• Proven track record designing and scaling new capabilities or operating models from business case through pilot, adoption, value realization, and transition into core-business ownership.
• Strong commercial and financial acumen, including opportunity sizing, business-case development, investment trade-offs, P&L implications, and performance measurement.
• Experience leading digital, eCommerce, data-enabled, segmentation, de-averaging, or related capability agendas with measurable business impact.
• Proven ability to influence senior Company and bottler stakeholders, lead cross-functional teams without direct authority, and convert strategic debate into clear decisions and action.
• Ability to combine consumer, customer, marketplace, financial, and frontline insights to identify growth opportunities and build practical capabilities.
• Strong change leadership, adoption, and value-realization discipline, with the judgment to scale, redesign, transfer, or stop initiatives based on evidence.
• The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
• Skills: Business Integrations, Business Planning, Channel Management, Communication, Execution Excellence, Market Dynamics, Negotiation, Revenue Growth Management, Value Chain Economics
• Pay Range: United States: 174,000 - 204,000 USD
 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
• Annual Incentive Reference Value Percentage: 30
• Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
• Location(s): United States of America
• City/Cities: Atlanta
• Travel Required: 26% - 50%
• Relocation Provided: No
• Job Posting End Date: November 5, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.

Visit Our Purpose and Vision  to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.