NIL Partnership Solutions Coordinator - University of Kansas

Jayhawk Sports Properties is seeking a motivated and detail-oriented NIL Partnership Solutions Coordinator to support the execution of Name, Image, and Likeness (NIL) partnerships. This role will focus on assisting with student-athlete marketing campaigns by tracking inventory, coordinating deliverables, and supporting reporting needs.

In this role, you’ll work closely with internal property staff, student-athletes, and brand partners to ensure smooth day-to-day execution of NIL campaigns within a single property. This entry-level role reports to the Manager, Partnership Strategy and provides the opportunity to build foundational experience in NIL operations.

Responsibilities

• Support the coordination and execution of NIL deal activations, ensuring student-athletes fulfill deliverables in alignment with fair market value.
• Track and update NIL inventory across proposed, sold, and available assets; assist with weekly internal updates and reports.
• Serve as a liaison between internal property teams, student-athletes, and external stakeholders (e.g., brand partners, athletics) as needed.
• Participate in gameday operations and NIL activations at home games and other key events.
• Stay informed on NIL news, including national trends, legislation changes, and peer institution activity; share updates with property team.
• Represent the property in internal LEARFIELD NIL touchpoints or meetings as assigned.
• Assist with additional sales, fulfillment, or operations duties as directed by property leadership.
• Must be able to work 40 hours per week, including home games, select events, and NIL activations occurring outside traditional business hours.

Minimum Qualifications

• Strong communication, organizational, and problem-solving skills with attention to detail
• Ability to build and maintain positive working relationships across diverse groups
• Familiarity with Microsoft Office tools, including Word, PowerPoint, and Excel
• Ability to manage time effectively and follow established procedures with guidance

Preferred Qualifications:

• Internship or 1+ years of experience in college athletics, sports marketing, NIL, or sponsorship support
• Bachelor’s degree from a four-year college or university
• Willingness to learn and take initiative in a fast-paced environment
• Understanding digital and social media best practices within NIL and influencer marketing
• Experience developing or supporting content strategies for social media, with a clear sense of what drives engagement across different platforms
• Familiarity with creative production elements such as graphic design, motion graphics, photography, and social storytelling
• Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
• Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.