Associate Director, Performance Media

Job Description

Job Summary

The Associate Media Director (AMD) acts as the day-to-day liaison between the client and media community, providing leadership, strategic direction and input for media plans.

The Associate Director of Performance Media acts as the day-to-day liaison between the client  between the client and Social and Programmatic teams.

The Associate Director of Performance Media will have direct oversight of the Social and Programmatic channel expert, while collaborating closely with experts from the day-to-day SEM  teams to provide holistic strategy.

This high-impact role will also be able to coach, mentor, and develop a high performing team, including oversight on career planning and resource planning.  Additionally this individual should be able to develop strong partnerships with vendors and internal stakeholders and will report directly to the Group Director of Performance Media.

Main Duties and Responsibilities

25% - Assist in leading applicable Client relationship(s) on behalf of Social and Programmatic  teams. This includes:

Help create and actively push comprehensive data-led strategy that address client needs, and determines investment allocation strategy across Social and programmatic.

Operate as a connective tissue with internal stakeholders capabilities to ensure that all relevant teams are aware of media investment details and have a central point of contact to represent the broader investment team.

• Articulate performance recommendations and vision against goals (ROI and KPIs)
• Develop over-arching session stories for senior leadership
• Establish senior level relationships with key client decision makers and have a finger on the pulse on account and relationship health
• Identify business growth potentials and create business development plans

20% - Develop Programmatic and Social  strategy/plans and testing methodology and roadmap for client (s) Evaluates each plan with a fresh perspective on a custom algorithm strategy and application that can make a difference, as well as how a bespoke inventory and supply approach can deliver efficiencies in costs and performance .  Strive for innovation and 1st to market opportunities. Provide POVs for necessary technical risk.

Responsible for coordinating the makegood coverage response in instances of mishaps.  Uses strong ecosystem relationships and understanding of buy mechanics to first explore creative solutions with existing partners and platforms.

Reviews DSP/social platform  setup as the last reviewer in the QA process, providing all systems go approval for launch and tracking in-campaign changes with an equally hawkish eye.

25% - Manage subset of Programmatic and Social teams  across multiple clients, establishing/refining processes for creating, implementing, tracking, analyzing and optimizing Programmatic campaigns in DV360 and supporting Social across platforms (e.g. Meta, LinkedIn). Hands on keyboard support when necessary.

15% - Contribute to larger team training and learning agenda, leading cross-learning sessions among manager-level team members and below.

Supervisory Responsibilities

In this position, you will directly manage Sr. Planners and Planner members while collaborating with team members across Programmatic and Social.

• Knowledge and Skills Required
• 5+ years’ experience directly related to Programmatic (DV360, YouTube) with Social exposure with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.)
• Ability to optimize within DV360 on YouTube for Demand Gen and Upper Funnel Media
• Ability to interpret conversion and brand lift studies
• Ability to optimize across CTV (growth area)
• Experience with Brand Suitability and Brand Safety Optimizations
• Expert level understanding of programmatic buying and planning

Ability to train, motivate and manage individuals at multiple levels, from entry to manager level.

Exceptional quantitative skills and aptitude including advanced Excel skills.

An enthusiasm for learning about Programmatic and Social on a fast-growing, thriving team.

Exceptional analytical skills to measure the success of performance media programs and to expand upon that success.

Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.

Excellent organizational skills and the ability to juggle multiple responsibilities.

Bachelor’s degree.

Certificates, licenses and registrations

N/A Physical Activity and Work Environment

N/A Horizon Media is proud to be an equal opportunity workplace.  We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.