Business Development Representative - Industrial / Municipal

• Outside Sales Representative (OSR)
• Full-Time | Industrial, Commercial & Municipal Markets
• Position Summary

The Outside Sales Representative (OSR) plays a critical role in driving growth across Industrial, Commercial, and Municipal/Local Government sectors. This position is responsible for developing new business, strengthening referral networks, and promoting specialized pipeline services—including CCTV inspections, CPPIs, CIPP/UV liners, and NACE coating and repair solutions.

The OSR builds trusted relationships with key decision‑makers, identifies emerging opportunities, and ensures seamless coordination from initial outreach through project execution.

Key Responsibilities

• Commercial Lead Development & Outreach
• Identify, pursue, and secure new Municipal and Industrial opportunities through cold calls, email outreach, in‑person visits, and industry networking.
• Build and maintain a strong pipeline of commercial clients and referral partners, including property managers, facility directors, asset managers, and insurance professionals.
• Referral Network Development & Maintenance
• Develop and expand referral networks with City Managers, Asset Managers, Engineering Firms, General Contractors, and Commercial/Industrial Plumbing companies.
• Maintain and grow established sales plans while exercising autonomy to create new strategic outreach plans.
• Relationship Management
• Build long-term relationships with municipal officers, industrial contractors, engineering firms, and other key stakeholders.
• Attend trade shows, industry events, and municipal pre‑bid networking sessions to strengthen market presence.
• Strategic Sales Execution
• Develop and execute strategies to penetrate target markets and assigned territories.
• Maintain accurate records of outreach activities, meetings, proposals, and opportunities.
• Marketing & Brand Promotion
• Distribute marketing collateral and educational materials tailored to pipeline services audiences.
• Collaborate with internal leadership to align messaging, campaigns, and outreach initiatives.
• Client Onboarding & Coordination
• Serve as the primary point of contact for new clients.
• Facilitate smooth transitions from sales to project execution, ensuring exceptional service throughout the engagement.
• Reporting & Performance Tracking
• Track weekly and monthly activity metrics, including outreach volume, meetings, proposals, and new client acquisition.
• Provide leadership with insights on market trends, challenges, and emerging commercial opportunities.
• Requirements: This position will be in and around the Grand Rapids area (100 mile radius with significant in office time)
• Competencies Required
• Technical knowledge of NACE Coating Level 1 & 2, CCTV inspections, CIPP and UV liners.
• Ability to read and critically interpret pipeline blueprints (CAD) and construction documents.
• Strong sense of urgency and proactive issue escalation.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite, especially Excel.
• Required Licenses, Certificates & Education
• Associate degree or higher.
• Knowledge of NACE Coating Level 1 & 2, CCTV inspections, CIPP and UV liners; ability to read piping drawings.
• Valid driver’s license; ability to travel up to 80%.
• Ability to pass a criminal background check and drug screening.
• Minimum 2+ years of business development, outside sales, or marketing experience.
• Strong communication, interpersonal, and presentation skills.