Community Liaison

• Company: Eminence Home Care
• Location: Pennsylvania (Field-Based)
• Employment Type: Full-Time
• Reports To: Senior Director of Growth & Strategy

About Eminence Home Care

At Eminence Home Care, we are dedicated to helping individuals maintain their independence, dignity, and quality of life in the comfort of their own homes. We provide compassionate, non-medical home care services, including personal care assistance, companionship, support with daily living activities, and assistance for seniors and individuals who need additional support at home.

Our mission is to connect clients and families with dependable, compassionate caregivers who make a meaningful difference in their everyday lives.

As we continue to grow throughout Pennsylvania, we are looking for a motivated, relationship-driven professional to help expand our community presence, develop referral partnerships, and connect more individuals and families with the care they need.

Position Summary

Do you enjoy meeting new people, building relationships, and creating opportunities? Are you comfortable walking into a hospital, rehabilitation facility, or community organization, introducing yourself, and turning a conversation into a lasting partnership?

Eminence Home Care is seeking a Community Liaison – Business Development professional to grow our referral network and strengthen our presence throughout Pennsylvania.

In this field-based role, you will be responsible for identifying new referral opportunities, maintaining existing partnerships, and educating healthcare professionals, community organizations, and families about our non-medical home care services.

The ideal candidate is outgoing, self-motivated, organized, and passionate about helping others. You will manage a designated territory, develop strategic outreach plans, and contribute directly to the growth of our agency.

What Success Looks Like

Meeting or exceeding monthly referral and start-of-care goals.

Consistently developing new referral partnerships while strengthening existing relationships.

Building relationships with multiple contacts within referral accounts.

Maintaining an organized weekly outreach schedule with purposeful visits and timely follow-up.

Increasing awareness of Eminence Home Care and the non-medical services we provide throughout the community.

Key Responsibilities

• Business Development & Referral Growth
• Identify and develop relationships with new referral sources, including hospitals, skilled nursing facilities, rehabilitation centers, assisted living communities, physician offices, case managers, social workers, and community organizations.
• Promote Eminence Home Care's non-medical home care services to healthcare professionals, potential clients, and families.
• Research and identify opportunities to expand our referral network within assigned territories.
• Convert new relationships into referral opportunities and ultimately new clients.
• Re-engage referral partners where activity has declined and identify opportunities for additional growth.
• Community Outreach & Relationship Management
• Maintain consistent communication with existing referral partners to strengthen relationships and encourage continued referrals.
• Conduct regular in-person visits, presentations, and informational meetings to educate referral sources about our services.
• Represent Eminence Home Care at health fairs, senior events, networking functions, and community outreach initiatives.
• Establish relationships with multiple contacts within each referral organization.
• Serve as a professional and knowledgeable representative of Eminence Home Care throughout the community.
• Territory Planning & Field Activity
• Develop and maintain a strategic weekly outreach plan focused on new business opportunities, existing partnerships, and underperforming accounts.
• Conduct approximately 3–4 scheduled appointments and 2–3 new business development visits daily, adjusting based on territory needs.
• Spend approximately 80% of working time in the field, with remaining time dedicated to planning, research, reporting, and follow-up.
• Use referral data and territory research to prioritize outreach efforts and maximize results.
• Maintain a strong understanding of referral trends, pending opportunities, and business development goals.
• Referral Coordination & Follow-Up
• Maintain timely, professional follow-up with referral partners and prospective clients.
• Collaborate closely with intake, scheduling, and operations teams to ensure a smooth transition from referral to start of care.
• Communicate updates regarding referral status, staffing availability, and anticipated start dates.
• Identify and address barriers that may prevent referrals from converting into active clients.
• Ensure referral partners receive consistent communication and support.
• Reporting & Performance Tracking
• Document visits, calls, contacts, and referral activity accurately in the company's CRM system.
• Track referral volume, new accounts, starts of care, and overall territory performance.
• Monitor referral trends to identify opportunities for growth and areas requiring additional attention.
• Provide weekly updates on outreach activity, accomplishments, challenges, and upcoming priorities.
• Distribute marketing materials and maintain consistent company branding throughout outreach efforts.

Qualifications

• Required
• Previous experience in business development, outside sales, community outreach, or account management.
• Demonstrated ability to develop professional relationships and achieve measurable performance goals.
• Excellent interpersonal, communication, and presentation skills.
• Strong organizational and time-management abilities.
• Self-motivated, proactive, and comfortable working independently in a field-based position.
• Ability to travel regularly throughout an assigned Pennsylvania territory.
• Valid driver's license and reliable transportation.
• Preferred
• Previous experience in home care, healthcare marketing, senior services, or healthcare business development.
• Established relationships with hospitals, rehabilitation facilities, senior living communities, or other healthcare referral sources.
• Understanding of non-medical home care services, Medicaid-funded programs, and private-pay care options.
• Experience utilizing CRM systems to manage outreach activity and referral pipelines.

What We Offer

Competitive salary with performance-based incentives.

Mileage reimbursement for business-related travel.

Comprehensive training and ongoing professional development.

Supportive leadership and opportunities for career advancement.

A collaborative, mission-driven team environment.

The opportunity to make a meaningful impact by connecting individuals and families with quality home care services.

Our Ideal Candidate

You are a natural relationship builder who enjoys connecting with people and creating new opportunities. You are confident introducing yourself to new organizations, comfortable asking for referrals, and committed to following through on every opportunity.

You thrive in a fast-paced, field-based environment, take ownership of your territory, and understand that successful business development requires consistency, organization, and strong relationships.

Most importantly, you believe in the value of compassionate home care and are excited to help Eminence Home Care expand its reach throughout Pennsylvania.

Join Eminence Home Care and help us connect more families with the compassionate, dependable care they deserve.