Customer Success Manager

Customer Success Manager

Remote (US) | Self Serve Business

A bit about us

GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.

Learn more at groundtruth.com.

At Groundtruth, we believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023, & 2025! Learn more about the perks of joining our team here.

A bit about you

As a Customer Success Manager, you’ll own a portfolio of self-serve clients and play a critical role in onboarding, retention, and growth. You’ll act as a strategic advisor and product expert, helping clients ranging from SMBs to mid-market agencies and brands leverage GroundTruth’s suite of products to achieve real business outcomes. Your goal is to drive customer success, improve customer and campaign ROI, and deepen product adoption through consultative guidance and hands-on support.

You will

• Manage a book of active self-serve clients and drive retention and growth across self-serve customer segments
• Ensure clients successfully adopt Groundtruth’s platform, driving product usage, and helping them achieve their desired business outcomes
• Be an expert on all Groundtruth suite of applications
• Lead onboarding calls and provide product education tailored to customer type.
• Troubleshoot platform questions and ensure clients understand campaign setup, tracking, and reporting tools
• Analyze campaign results and proactively recommend optimizations to improve ROI and retention
• Run quarterly business reviews or ad hoc strategic sessions with high-potential clients to unlock larger budgets
• Identify upsell and cross-sell opportunities based on client maturity and campaign goals
• Be a product champion, stay current on new feature releases, educate clients, and surface feedback to Product and Engineering
• Collaborate with the technical operations team to address complex client issues and ensure timely resolution

You have

This is our ideal wish list, but most people don’t check every box on every job description. So, if you meet most of the criteria below and are excited about the opportunity, and willing to learn, we’d love to hear from you.

Bachelor's degree in Advertising, Marketing, Communications, or relevant field. Master’s degree or MBA preferred

2–5 years of experience in customer enablement, onboarding, customer success, or product marketing roles

Experience supporting self-serve advertising or SaaS platforms.

Excellent client communication, relationship-building, and presentation skills.

Experience using Zendesk, Salesforce, or similar ticketing/CRM systems preferred

Strategic thinker with a hands-on execution mindset and a passion for client results.

• Demonstrated ability to influence cross-functional teams and build scalable onboarding programs
• Passion for user education and a mindset rooted in product-led growth principles
• Bonus if you’ve worked with self-serve ad platforms like Google Ads, Meta Ads, Groundtruth, or similar tools