Copywriter

Overview

The Copywriter, Marketing & Brand Experience serves as a senior creative contributor responsible for developing and maintaining Lakeview’s brand voice, messaging standards, and content quality across consumer acquisition, customer education, and internal communications. Reporting to the Creative Director, this position works closely with marketing channel owners and cross-functional teams to develop content that supports campaign objectives, aligns with Lakeview's brand voice, and meets compliance requirements.

The role proactively proposes campaigns, content series, and storytelling opportunities, establishes reusable editorial resources, and partners with channel owners, business stakeholders, Legal, and Compliance to improve clarity, consistency, and effectiveness in a fast-paced, regulated environment. The position translates complex mortgage products and business objectives into effective communication and ensures consistency with brand standards and regulatory requirements.

This is a fully remote position with a salary range of $75,000 to $90,000, plus an annual bonus. You'll also receive our excellent benefits package, which includes medical coverage starting on day one and a company-matched 401(k). Compensation may vary based on experience, location, and other job-related factors.

Responsibilities

• Support the development and refinement of Lakeview’s brand voice, tone, editorial standards, messaging framework and principles, and content guidelines to ensure consistency across marketing and supported enterprise communications.
• Collaborate with the creative team and channel owners to develop creative concepts, messaging approaches, and compelling copy for multichannel marketing campaigns, including direct mail, email, paid media, websites, landing pages, and digital content.
• Create clear and accurate content that communicates mortgage products, financial concepts, and customer value propositions into clear, accurate, and persuasive communications tailored to target audiences.
• Review audience insights, campaign performance, and A/B testing results with channel owners to identify opportunities and recommend messaging improvements that enhance engagement and conversion.
• Develop and edit customer education content, FAQs, lifecycle messaging, and other communications that clarify mortgage and homeownership topics.
• Support executive and internal communications, enterprise announcements, employee engagement initiatives, presentations, and business partner messaging.
• Collaborate with the Video Content Producer on scripts, story outlines, interview questions, voiceovers, and integrated multimedia concepts.
• Contribute ideas to content strategies, campaign concepts, and storytelling opportunities that support marketing and enterprise priorities.
• Work with the Creative Director and leadership to ensure verbal and visual communications deliver cohesive, recognizable brand experiences.
• Support the consistent application of Lakeview's brand voice and editorial standards, providing input and recommendations to strengthen messaging across communications.
• Coordinate with Legal, Compliance, and business stakeholders to evaluate content accuracy, ensure appropriate use of approved claims and disclosures, and coordinate required reviews.
• Apply SEO and GEO best practices when developing website content, educational articles, and other digital communications to improve visibility in traditional and AI-powered search.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, Advertising, or a related field, or equivalent demonstrated professional experience preferred; High school diploma or GED equivalent required.
• Minimum 5 years of professional copywriting, brand communications, or content strategy experience in an in-house marketing team, agency, or comparable organization.
• Exceptional writing, editing, proofreading, and storytelling skills, demonstrated by a portfolio spanning short-form campaigns and longer-form communications.
• Strong experience in direct-response marketing, consumer acquisition messaging, and conversion-oriented copywriting.
• Demonstrated experience establishing brand voice guidelines, editorial standards, messaging frameworks, or content governance resources.
• Ability to evaluate creative requirements and translate complex financial or technical information into clear, compelling, and accurate communications for diverse audiences.
• Experience developing content across direct mail, email, digital advertising, web, presentations, and internal or executive communications.
• Experience scripting video or multimedia content and collaborating with design and production specialists.
• Strong analytical, communication, organizational, and collaboration skills with experience using campaign insights to improve messaging effectiveness.
• Experience in mortgage lending, financial services, or another regulated industry preferred; familiarity with SEO, GEO, marketing platforms, and approved AI-assisted workflows preferred.
• Lakeview is an Equal Employment Opportunity employer.  All aspects of consideration for employment and employment with the Company are governed on the basis of merit, competence, and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law.

Responsibilities

• Support the development and refinement of Lakeview’s brand voice, tone, editorial standards, messaging framework and principles, and content guidelines to ensure consistency across marketing and supported enterprise communications.
• Collaborate with the creative team and channel owners to develop creative concepts, messaging approaches, and compelling copy for multichannel marketing campaigns, including direct mail, email, paid media, websites, landing pages, and digital content.
• Create clear and accurate content that communicates mortgage products, financial concepts, and customer value propositions into clear, accurate, and persuasive communications tailored to target audiences.
• Review audience insights, campaign performance, and A/B testing results with channel owners to identify opportunities and recommend messaging improvements that enhance engagement and conversion.
• Develop and edit customer education content, FAQs, lifecycle messaging, and other communications that clarify mortgage and homeownership topics.
• Support executive and internal communications, enterprise announcements, employee engagement initiatives, presentations, and business partner messaging.
• Collaborate with the Video Content Producer on scripts, story outlines, interview questions, voiceovers, and integrated multimedia concepts.
• Contribute ideas to content strategies, campaign concepts, and storytelling opportunities that support marketing and enterprise priorities.
• Work with the Creative Director and leadership to ensure verbal and visual communications deliver cohesive, recognizable brand experiences.
• Support the consistent application of Lakeview's brand voice and editorial standards, providing input and recommendations to strengthen messaging across communications.
• Coordinate with Legal, Compliance, and business stakeholders to evaluate content accuracy, ensure appropriate use of approved claims and disclosures, and coordinate required reviews.
• Apply SEO and GEO best practices when developing website content, educational articles, and other digital communications to improve visibility in traditional and AI-powered search.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, Advertising, or a related field, or equivalent demonstrated professional experience preferred; High school diploma or GED equivalent required.
• Minimum 5 years of professional copywriting, brand communications, or content strategy experience in an in-house marketing team, agency, or comparable organization.
• Exceptional writing, editing, proofreading, and storytelling skills, demonstrated by a portfolio spanning short-form campaigns and longer-form communications.
• Strong experience in direct-response marketing, consumer acquisition messaging, and conversion-oriented copywriting.
• Demonstrated experience establishing brand voice guidelines, editorial standards, messaging frameworks, or content governance resources.
• Ability to evaluate creative requirements and translate complex financial or technical information into clear, compelling, and accurate communications for diverse audiences.
• Experience developing content across direct mail, email, digital advertising, web, presentations, and internal or executive communications.
• Experience scripting video or multimedia content and collaborating with design and production specialists.
• Strong analytical, communication, organizational, and collaboration skills with experience using campaign insights to improve messaging effectiveness.
• Experience in mortgage lending, financial services, or another regulated industry preferred; familiarity with SEO, GEO, marketing platforms, and approved AI-assisted workflows preferred.
• Lakeview is an Equal Employment Opportunity employer.  All aspects of consideration for employment and employment with the Company are governed on the basis of merit, competence, and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law.