Director, Analytics

Company description As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy.

At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation. Overview At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing.

It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes. Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven. Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes. Open - We value diverse perspectives and new ways of working.

Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence. If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you. Let's shape the future together. Overview: At Publicis Collective, the Analytics team is the heartbeat of our client solutions and media measurement.

We use data-driven insights to fuel strategic growth for clients, and we believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and narratives to life. We leverage data, technology, creative, media and strategy capabilities to deliver media-fueled solutions across the media landscape. Responsibilities Utilize data to drive media performance by informing media plans and optimization strategies.

Implement data driven media planning and optimization infrastructure Utilize all relevant data and technology to drive test & learn agenda to improve performance of both conversion driving and awareness/consideration initiatives Uses analysis to identify the key touch points/factors that drive business decision making, and make recommendations that will drive media strategy, creative and site optimization Recommend and drive implementation and utilize a multi-touchpoint attribution model as required Uses knowledge of advertising and

digital media to deliver client-specific analyses including: campaign performance projections and analysis, customer segmentation and profiling, retention analysis, lifetime value analysis, and competitive market research Performs ongoing analysis to ensure the timely adjustment/optimization of campaigns to maximize performance Identify key measures, approaches and methodologies to track digital and offline marketing campaign success against clients’ business objectives – develop test design including hypothesis development, cell

design and sample size calculation as required Design and manage measurement systems for data capture and reporting Build a body of knowledge on media, technology and strategy performance with the objective of informing future media decisions on schedules, budgets, partners and strategies Identification, assessment, and managing implementation of data sources and tracking solutions Identification, assessment, and managing implementation of technologies relevant to client’s business Acts as primary day-to-day contact on measurement

system project development and execution; facilitates communication and defines roles and responsibilities amongst all parties including internal, client, and third-party Qualifications Minimum 8 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand. Experience with B2C and/or B2B digital campaign measurement and optimization Knowledge of syndicated media research & systems (e.g.

Nielsen, comScore, GWI) Experience with linear and digital performance measurement data (e.g. ad servers, DSPs, search engines, web analytics, etc.) Experience in the analysis of large data sets to identify insightful relationships (data mining) Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations Experience with statistical analysis software products, research design, and a track record

of implementing data and analytics driven solutions that impacted the bottom line Demonstrated ability to develop relationships with business leaders and develop research programs to support business goals in a changing media landscape Knowledge of visual techniques for data analysis and presentation development Strong ability to tell a story with data in a rigorous and compelling, yet simple and direct manner Ability to become a trusted advisor to clients and colleagues Experience with cross-channel measurement and attribution Strong

data science and analytics platform skills such as PowerBI, Tableau, Datorama, Python, Alteryx, etc. Knowledge of statistical software packages (e.g., SPSS, SAS) Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.

We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.x #LI-JL2 Compensation Range: USD $135,375.00 - USD $216,684.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting.

Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.

For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/6/2026.

Responsibilities

• Utilize data to drive media performance by informing media plans and optimization strategies. Implement data driven media planning and optimization infrastructure Utilize all relevant data and technology to drive test & learn agenda to improve performance of both conversion driving and awareness/consideration initiatives Uses analysis to identify the key touch points/factors that drive business decision making, and make recommendations that will drive media strategy, creative and site optimization Recommend and drive implementation and utilize a multi-touchpoint attribution model as required Uses knowledge of advertising and digital media to deliver client-specific analyses including: campaign performance projections and analysis, customer segmentation and profiling, retention analysis, lifetime value analysis, and competitive market research Performs ongoing analysis to ensure the timely adjustment/optimization of campaigns to maximize performance Identify key measures, approaches and methodologies to track digital and offline marketing campaign success against clients’ business objectives – develop test design including hypothesis development, cell design and sample size calculation as required Design and manage measurement systems for data capture and reporting Build a body of knowledge on media, technology and strategy performance with the objective of informing future media decisions on schedules, budgets, partners and strategies Identification, assessment, and managing implementation of data sources and tracking solutions Identification, assessment, and managing implementation of technologies relevant to client’s business Acts as primary day-to-day contact on measurement system project development and execution; facilitates communication and defines roles and responsibilities amongst all parties including internal, client, and third-party

Qualifications

• Minimum 8 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand. Experience with B2C and/or B2B digital campaign measurement and optimization Knowledge of syndicated media research & systems (e.g. Nielsen, comScore, GWI) Experience with linear and digital performance measurement data (e.g. ad servers, DSPs, search engines, web analytics, etc.) Experience in the analysis of large data sets to identify insightful relationships (data mining) Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations Experience with statistical analysis software products, research design, and a track record of implementing data and analytics driven solutions that impacted the bottom line Demonstrated ability to develop relationships with business leaders and develop research programs to support business goals in a changing media landscape Knowledge of visual techniques for data analysis and presentation development Strong ability to tell a story with data in a rigorous and compelling, yet simple and direct manner Ability to become a trusted advisor to clients and colleagues Experience with cross-channel measurement and attribution Strong data science and analytics platform skills such as PowerBI, Tableau, Datorama, Python, Alteryx, etc. Knowledge of statistical software packages (e.g., SPSS, SAS)