Manager, Performance Creative Strategy (Midlife)

Pomelo Care is the leading virtual medical practice for women and children, providing care across pregnancy, postpartum, pediatrics, menopause, and perimenopause. We combine proactive, 24/7 clinical care with technology that helps us reach patients earlier, identify risks sooner, and deliver personalized care throughout their journey. Our team includes clinicians, technologists, operators, and problem-solvers working together to make high-quality care more accessible for families nationwide.

About The Role

Your north star:

Build a high-velocity, data-backed creative engine that drives prospective patients to start their care journey with Pomelo.

As our Manager, Performance Creative Strategy, you will own the full creative lifecycle from deep patient insight and trend research to concepting, content creation, and post-campaign performance analyses. This is a high-ownership, strategy-and-ops-driven role: you will be the mastermind architecting our creative pipeline, diversifying our creative formats, and scaling winning concepts across paid channels.

This position is dedicated to our new DTC (peri)menopause program, reports directly to the Head of Growth, and is open to remote candidates across the continental US.

What you'll do:

• Mine qualitative and quantitative data (reviews, surveys, community forums) to develop a deep understanding of who our patients are and what they care about. Translate key insights into high-converting messaging and creative angles.
• Spot emerging creative formats, viral hooks, and ad trends across Meta, TikTok, YouTube, and CTV. Continuously generate fresh, net-new concepts rather than just minor iterations.
• Build and manage a streamlined project management system for creative assets. Proactively drive production timelines, manage external creative partners and agencies (holding them to high standards), and eliminate bottlenecks to ensure a smooth, end-to-end creative workflow.
• Build a rapid-fire production flywheel that moves assets from concept to live testing fast.
• Work closely with the Growth team to review paid channel performance weekly. Turn performance data into actionable retros, double down on winning frameworks, and rapidly sunset underperforming assets.
• Who you are: 4+ years of experience in performance creative strategy, growth marketing, or creative strategy at a DTC brand, healthtech company, or high-growth agency.
• Highly organized and proactive with a track record of building efficient creative production workflows and managing external partners/agencies without hand-holding.
• Excellent understanding of performance metrics (Hook Rate, Hold Rate, CTR, CAC, LTV) and an ability to translate deep understanding of our patients to compelling ad messaging.
• Always tracking what is working across paid social, saving examples, pattern-matching successful ad structures, and adapting them to our brand.
• Focused on speed to market and shipping volume at high quality.
• Skilled at bridging the gap between brand identity, clinical nuance, and direct-response performance needs.
• Bonus points if you have any of the following: Experience in healthcare, women's health, or high-trust/regulated DTC products
• Light hands-on video editing or static design skills (e.g., CapCut, Premiere, Figma, Canva) for rapid prototyping and mockups
• Experience managing external creator/influencer networks or agency workflows at scale
• Why you should join our team
• By joining Pomelo, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup that always puts the patient first. You will learn, grow and be challenged, and have fun with your team while doing it.
• We strive to create an environment where employees from all backgrounds are respected. We value working across disciplines, moving fast, data-driven decision making, learning, and always putting the patient first.