Marketing Coordinator

Company Description

TurnCare is transforming how hospitals manage mobility, pressure injury prevention, and patient recovery through the Guardian System — a technology-enabled patient management solution that combines innovative therapy with actionable data and insights.

As we scale, we're building a more data-driven organization — one where decisions are grounded in a clear understanding of what is happening, why it is happening, where the greatest opportunities exist, and what we should do next.

Role Description

The Marketing Coordinator is a highly organized, detail-driven marketing professional who keeps the systems, data, and processes behind TurnCare’s marketing and sales engine running smoothly. This role combines marketing operations, hands-on execution, and cross-functional coordination to make sure every lead is captured, cleaned, routed, and tracked, and that the team can see clearly what’s driving pipeline.

The Marketing Coordinator serves as a connective partner across the organization, turning data and process into the tools and visibility that help the commercial team win. This individual will work closely with the Marketing Director and Marketing Manager on campaign tracking, reporting, and measurement, and will partner day to day with sales representatives, clinical specialists, product management, operations, and finance to keep data, systems, and execution aligned.

This role supports TurnCare’s marketing operations end to end — Salesforce data management, lead routing and follow-up, email and campaign automation, reporting and dashboards, and conference and event logistics, from registration and travel to shipping booth materials. The Marketing Coordinator also builds the documentation and training that help marketing and sales use systems consistently.

The ideal candidate is organized, proactive, and analytical, and equally comfortable digging into data and executing the details personally. This person thrives in a fast-paced startup environment where flexibility, accountability, and initiative are critical to success, and is able to work independently while managing multiple priorities. This role requires occasional travel for key conferences and team meetings.

What you'll do:

Responsibilities include, but are not limited to:

• CRM and data management: Maintain the quality of marketing and customer data in Salesforce, including list imports, cleanup, deduplication, and data standards.
• Lead management: Support the lead lifecycle from capture to conversion, including scoring, territory routing, handoffs to sales reps, and follow-up tracking.
• Campaign operations: Build and execute campaigns, email automation, and nurture programs across marketing platforms, and make sure they’re tracked correctly in the CRM.
• Event operations: Coordinate conference and event logistics from start to finish, including registration and sign-ups, booth and exhibitor details, team travel and lodging coordination, and shipping booth materials and equipment to and from shows. Handle lead capture and follow-up so leads get to sales quickly and accurately.
• Reporting and analytics: Build dashboards and reports on marketing performance, attribution, and pipeline contribution, and share insights that help inform strategy and budget decisions.
• Marketing technology: Help maintain and improve TurnCare’s marketing tech stack, research new tools, and connect systems so data flows cleanly between them.
• Process and enablement: Help create processes, documentation, and training so marketing and sales use systems consistently.
• Cross-functional partnership: Work closely with sales, product management, clinical, operations, finance, and leadership to align on data, reporting, and goals.
• Other duties: Take on additional projects and responsibilities as the team and business grow.

What we're looking for:

• Required Education/ Experience: 1–3 years of experience in marketing operations, sales operations, or revenue operations, ideally in medical device, healthcare technology, or B2B.
• Hands-on Salesforce experience, including data management, campaigns, and reporting. Salesforce Administrator certification is a plus.
• Experience with email marketing and automation platforms, such as Mailchimp or HubSpot.
• Strong analytical skills and experience building dashboards and performance reports.
• Detail-oriented, with a strong sense of ownership over data quality.
• Ability to explain data and systems clearly to non-technical teams.
• Willingness to travel occasionally for key conferences and team meetings.
• Preferred Education/Experience: Experience with marketing attribution and analytics tools.
• Experience supporting a growing sales team at an early-stage company.

Travel Requirements:

Travel required (10%)

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