Sr. Product Marketing Manager, Prime Video Partner Experience

Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+.

All customers, regardless of whether they have Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads.

Are you interested in shaping the future of entertainment? Do you want to invent, disrupt and redefine what entertainment means for fans, creators, and communities all around the globe?

As part of the Prime Video team, you’ll get to work on projects that are fast-paced, challenging, and varied. Also, you’ll get to experiment with new possibilities, take risks, and collaborate with remarkable people.

We’ll look for you to bring your diverse perspectives, ideas, and skill sets to make Prime Video even better for our customers. With global opportunities for talented creatives, technologists, marketing professionals and so much more, you can decide where a career with Prime Video takes you!

We're seeking a strategic, customer-obsessed Senior Product Marketing Manager to drive partner facing product adoption and business growth. In this role, you'll serve as the critical bridge between product development and go-to-market execution—translating complex products and services within the digital supply chain into compelling narratives that drive measurable outcomes at scale, and resonate with studios, content providers and vendors.

As a Senior Product Marketing Manager, you'll partner closely with Partner and Content Product Management, Engineering, Design, and cross-functional stakeholders to shape product strategy through deep customer insights and competitive intelligence. You’ll work at the intersection of studio relationships, partner-facing tooling and supply chain operations.

The end-to-end marketing lifecycle is designed by you - from informing the product roadmap through voice-of-studio research to crafting positioning and messaging that enables new features and tooling for content providers.

With an exceptional level of ownership and autonomy, you'll develop and execute go-to-market strategies across multiple teams that accelerate awareness, adoption, and long-term engagement. The ideal candidate combines analytical rigor with creative storytelling, thrives in ambiguous environments, and has a proven track record of launching products that achieve measurable business impact.

You must be able to think and act both strategic and tactically - using insights and data to generate innovative ideas for engagement and then move to executing campaigns and optimizing performance. You’ll be comfortable in this high autonomy role, building mechanisms that scale, and driving alignment across a broad stakeholder set.

• Key job responsibilities
• Develop product positioning, messaging, and go-to-market strategies that drive awareness, adoption, and sustained engagement
• Define and execute an experimentation roadmap with clear hypotheses, success metrics, and decision rules; translate results into actionable recommendations
• Own growth initiatives end to end—from discovery and customer research through execution, measurement, and iteration

Conduct in-depth partner research, funnel diagnostics, and competitive benchmarking across other streaming platforms’ partner ecosystems to identify the most promising opportunities and inform the product roadmap

• Collaborate with Product Management, Engineering, Design/UX, Analytics, Sales, and Marketing to remove barriers, drive decisions, and deliver impactful outcomes
• Build a deep understanding of target personas, customer journeys, and use cases to identify friction points and prioritize high-impact interventions
• Develop single-source-of-truth documentation including positioning, messaging, best practices, implementation guides, and sales enablement materials
• Define KPIs and reporting processes to track success of marketing initiatives; communicate progress, risks, and recommendations to senior leadership directly and often
• Establish operating mechanisms (e.g., experiment intake frameworks, funnel reviews, post-launch readouts) that increase team velocity and scale learnings
• Author strategy documents and narratives that secure stakeholder alignment and drive resourcing decisions
• Basic Qualifications
• 6+ years of professional non-internship marketing experience
• Experience leading go-to-market for consumer software or hardware product launches
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership

Preferred Qualifications

• Experience with customer segmentation, profiling, and targeting
• Proven ability to influence cross-functional product roadmaps through data-driven narratives and strategic recommendations
• Experience in creating and leading execution of large-scale project plans with multiple teams in support of business goals
• Demonstrated experience leveraging generative AI tools to enhance workflow efficiency and productivity
• Experience identifying opportunities to integrate AI solutions into products and services to drive business value
• Experience analyzing customer journey data and behavioral metrics to diagnose friction points and prioritize interventions
• Strong analytics fluency (segmentation/cohorts, funnel analysis, retention, LTV); familiarity with common analytics/BI tools
• Experience with A/B testing, multivariate testing, or experimentation frameworks
• Equal Opportunity
• Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
• Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
• Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.

Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Culver City - 142,800.00 - 193,200.00 USD annually